by Margaret Johnson | Call-To-Action (CTA) Content
What do you want your website or blog visitors to do? Wait, I bet I know – you want them to contact you, right? But before driving more traffic to your site, it’s crucial to focus on conversion strategy before traffic optimization. You want them to send an...
by Margaret Johnson | Content Marketing
Why a Content Offer Is Your Best Re-Engagement Tool In my last post, I talked about re-engagement. It’s important to track your email openers and clickers, so you can easily find the people who are NOT opening and clicking your emails, because those are the...
by Margaret Johnson | Engagement Marketing
Is Your Email List Going Cold? Here’s How to Win Them Back Your list is growing colder by the day. Maybe you haven’t emailed them for a while. Maybe you’ve been emailing all along – nice valuable bits of content, and some of the people on your...
by Margaret Johnson | Content Marketing
I know, I know! Content is the big elephant in the corner of the marketing room, isn’t it? What should I write? When should I write it? How do I know what to write about? How do I share my content? So many questions… and they all start with one hard truth:...
by Margaret Johnson | Content Marketing
From Content Chaos to Email Marketing Success: My Strategy Transformation Years ago, when I was running marketing for an IT consulting company, time was my biggest challenge. I was writing blog posts. I was writing emails. I was writing social media posts. I was...
by Margaret Johnson | Content Marketing
Your blog. Whether you’re a single-person shop or a multi-person company, your blog – if it’s a good blog – can be your greatest asset. It’s content that you can use over and over again, in ways you perhaps didn’t think you could....
