by Margaret Johnson | Content Strategy
Why Your Leads Stop Listening to You If you are not providing value to the people on your list – your leads – they will turn to someone who DOES provide value to them. They’ll forget you. They’ll tune you out. They’ll stop opening your...
by Margaret Johnson | Email Marketing
Stop Pouring Your Best Ideas Into Emails No One Will Read Have you ever received an email that reads like a story? The author’s whole idea – start to finish – all inside one lengthy email of many paragraphs and lots of words? I’m betting you...
by Margaret Johnson | Lead Nurturing
Your Lead List Is Dying – Here’s Why Great news! You’re getting new people into your lead list! Whether you ran ads, did a webinar, had a great partnership, or any of the other traffic-generating ideas we talked about before, new people are coming...
by Margaret Johnson | Lead Generation
You Don’t Have to Pay for Traffic There’s an old saying – when you want more traffic, you go the traffic store. And yes, you pay. Google ads, social media ads, ads, ads, ads. But there’s so much more you can do to drive traffic and get more...
by Margaret Johnson | Call-To-Action (CTA) Content
What do you want your website or blog visitors to do? Wait, I bet I know – you want them to contact you, right? But before driving more traffic to your site, it’s crucial to focus on conversion strategy before traffic optimization. You want them to send an...
by Margaret Johnson | Content Marketing
Why a Content Offer Is Your Best Re-Engagement Tool In my last post, I talked about re-engagement. It’s important to track your email openers and clickers, so you can easily find the people who are NOT opening and clicking your emails, because those are the...
