by Margaret Johnson | Lead Generation, Lead Nurturing
That IS the question. The conventional wisdom in the marketing world is that you need free stuff, typically documents like white papers, quick start guides, cheat sheets, etc., in order to attract people into your list. You must provide value for which they will...
by Margaret Johnson | Lead Generation
Your website can be awesome – engaging and starting conversations, with plenty of opportunities for visitors to get to know you and learn how you can help them. Your email marketing can also be awesome, with nurturing sequences deepening the conversation and...
by Margaret Johnson | Content Marketing, Lead Generation
There’s an old saying – when you want more traffic, you go the traffic store. And yes, you pay. Google ads, social media ads, ads, ads, ads. But there’s so much more you can do to drive traffic and get more eyes on your content without spending big...
by Kim Albee | Content Marketing, Lead Generation
We all want our content to work, right? And a quick Google search revealed this simple straight-forward step-by-step fail-proof process: Research your customer avatar Choose your content types Choose your content distribution channels Map out your content plan Create...
by Kim Albee | Engagement Marketing, Content Strategy, Lead Generation
I came across a Facebook Ad the other day which brought to mind the well know saying, “failing to plan is planning to fail”. The ad was promoting a lead magnet on the theme of digital marketing. As I am always eager to keep abreast of what’s...
by Margaret Johnson | Content Marketing, Content Strategy, Lead Generation
Your blog. Whether you’re a single-person shop or a multi-person company, your blog – if it’s a good blog – can be your greatest asset. It’s content that you can use over and over again, in ways you perhaps didn’t think you could....
