by Margaret Johnson | Call-To-Action (CTA) Content, Website
What do you want your website or blog visitors to do? Wait, I bet I know – you want them to contact you, right? You want them to send an email, or fill out a form, or call you to let you know that they want to talk about buying your product or service. Well, let’s be...
by Margaret Johnson | Engagement Marketing, Website
What is your website doing for you? Is it allowing you to capture and engage your perfect potential customers? Are you attracting site visitors who are just beginning their buyers’ journey and giving them a way to engage with you? If your website is like most...
by Kerly Rivas | Content Strategy, Website
A recent KFBC study estimated that “by 2015, 8 zettabytes of content will be created and shared every day on the internet. To put that in perspective, 1 zettabyte = 8 trillion gigabytes. To put that another way, if you put that information onto floppy disks, the...
by Margaret Johnson | Website
If I hear this one more time, I think I shall burst into flames. “We’ve hired a firm to do SEO for us,” or “we need to appear in page one of search results.” Well, maybe not actual flames… but gosh, I would say to all of you people...
by Margaret Johnson | Content Strategy, Website
Do you have a high bounce rate on your landing pages? Identifying the conversion blocks on your website will allow you to increase the percentage of visitors who experience that all-important “aha moment” that will lead them to convert. In this session,...
by Kerly Rivas | Call-To-Action (CTA) Content, Content Strategy, Website
Do you ever feel like you’re talking about vanilla ice cream in a rainbow sherbet world? Do you wonder why your phone isn’t ringing off the hook when you’ve paid a consultant for expensive SEO tactics? The answers to these questions could be simpler than you think:...
