by Margaret Johnson | Call-To-Action (CTA) Content, Website
What do you want your website or blog visitors to do? Wait, I bet I know – you want them to contact you, right? You want them to send an email, or fill out a form, or call you to let you know that they want to talk about buying your product or service. Well, let’s be...
by Kim Albee | Marketing Goals, Sales and Marketing, Search Engine Optimization (SEO), Social Media Content, Strategy, Website
Everywhere you look today the world is changing. We are living in uncertain times. Never in history have information, money, power, or resources flowed so quickly and freely as they do today. While this is an amazing thing for global commerce and entrepreneurism, it’s...
by Margaret Johnson | Engagement Marketing, Website
What is your website doing for you? Is it allowing you to capture and engage your perfect potential customers? Are you attracting site visitors who are just beginning their buyers’ journey and giving them a way to engage with you? If your website is like most...
by Kerly Rivas | Content Strategy, Website
A recent KFBC study estimated that “by 2015, 8 zettabytes of content will be created and shared every day on the internet. To put that in perspective, 1 zettabyte = 8 trillion gigabytes. To put that another way, if you put that information onto floppy disks, the...
by Kerly Rivas | Call-To-Action (CTA) Content, Content Strategy, Website
Do you ever feel like you’re talking about vanilla ice cream in a rainbow sherbet world? Do you wonder why your phone isn’t ringing off the hook when you’ve paid a consultant for expensive SEO tactics? The answers to these questions could be simpler than you think:...
by Kim Albee | Content Strategy, Website
Did you know there are only five core emotions? And that three of them are negative? All other emotions are combinations of these five core emotions. Understanding the “Emotionomics Matrix” will help you build your content strategy, and get better engagement. I pulled...
