by Margaret Johnson | Lead Nurturing
The Proven Impact of Lead Nurturing: Key Statistics Lead nurturing, done well, can yield TREMENDOUS results. A few stats to consider: Companies that excel at lead nurturing generate 50% more sales ready leads at 33% lower cost. (Source: Forrester Research) Nurtured...
by Margaret Johnson | Email Marketing, Lead Nurturing
Have you ever received an email from a company after a long while and thought to yourself, “Gee, I was wondering whatever might have happened to them”? Your answer to that question – and I’m guessing here – is most likely...
by Margaret Johnson | Lead Nurturing
Sales pitches. Some days it seems like everything is a sales pitch. Buy this. How about that? Discount now! Going, going, gone. Some days it seems like the sales pitches themselves need to be going, going, gone, doesn’t it? That’s exactly what will happen....
by Margaret Johnson | Email Marketing, Lead Nurturing
Why Pitch-Only Emails Don’t Build Customer Loyalty So many emails are simply pitches, don’t you think? Buy this, buy that… BUY MY STUFF. Here’s a coupon, a discount, a special offer… blah, blah, blah. Let’s face it: if you’re...
by Margaret Johnson | Lead Nurturing
Your Lead List Is Dying – Here’s Why Great news! You’re getting new people into your lead list! Whether you ran ads, did a webinar, had a great partnership, or any of the other traffic-generating ideas we talked about before, new people are coming...
by Margaret Johnson | Lead Nurturing
Whether you have just started out building your email list or you’ve been marketing to your list for a long time, you may have asked yourself this question: “How many emails should I have in my nurturing sequences?” If you’re not using...
