by Margaret Johnson | Email Marketing, Lead Nurturing
Have you ever received an email from a company after a long while and thought to yourself, “Gee, I was wondering whatever might have happened to them”? Your answer to that question – and I’m guessing here – is most likely...
by Margaret Johnson | Lead Nurturing
Sales pitches. Some days it seems like everything is a sales pitch. Buy this. How about that? Discount now! Going, going, gone. Some days it seems like the sales pitches themselves need to be going, going, gone, doesn’t it? That’s exactly what will happen....
by Margaret Johnson | Email Marketing, Lead Nurturing
So many emails are simply pitches, don’t you think? Buy this, buy that… BUY MY STUFF. Here’s a coupon, a discount, a special offer… blah, blah, blah. Let’s face it: if you’re not in the mood to BUY RIGHT NOW, you pass right over...
by Margaret Johnson | Email Marketing, Lead Nurturing
Great news! You’re getting new people into your lead list! Whether you ran ads, did a webinar, had a great partnership, or any of the other traffic-generating ideas we talked about before, new people are coming into your list. Awesome, right? Here’s the...
by Kim Albee | Lead Nurturing
You or your team have spent countless hours researching, planning, and rolling-out your digital marketing and sales tactics. And your efforts paid off! You were able to launch that new product, offer or service with great success. The results you gained were...
by Margaret Johnson | Email Marketing, Lead Nurturing
Whether you have just started out building your email list or you’ve been marketing to your list for a long time, you may have asked yourself this question: “How many emails should I have in my nurturing sequences?” (If you’re not using...
