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Nurturing Sequences Are… How Many Emails?

by Margaret Johnson | Email Marketing, Lead Nurturing

Whether you have just started out building your email list or you’ve been marketing to your list for a long time, you may have asked yourself this question: “How many emails should I have in my nurturing sequences?” (If you’re not using...

An Autoresponder Is Not What You Want

by Margaret Johnson | Email Marketing, Lead Nurturing

If you want to engage with the people who opt in to your email list, you don’t want an autoresponder. You want lead nurturing. The term, autoresponder, has been so over-used, many people think that lead nurturing and autoresponders are the same. They’re...

Lead Segmentation Doesn’t Work Like That

by Margaret Johnson | Lead Nurturing, Lead Segmentation

We talk about lead segmentation a lot. A lot of other people talk about lead segmentation, too, and there’s a lot of really bad advice running around out there in the interwebs. There are two ways in which lead segmentation can go horribly wrong. Let’s...

New Lead – Yeah! Now What?

by Margaret Johnson | Email Marketing, Lead Nurturing, Marketing Automation

We as marketers work tirelessly to get leads to opt-in or subscribe…but then what? Often times, we see those new leads simply added to the standard email cadence, frequently without paying attention to how that lead came in, what their interests are, or why...

Personal Emails or Performing Emails – Pick TWO

by Margaret Johnson | Email Marketing, Lead Nurturing

Personal emails perform well. So here’s my question: if personal emails perform well, why don’t more people do them? There are two key aspects to personal emails. 1. The FROM address. That’s right – who is your email from? In the inbox of your...

Don’t Bother with Lead Segmentation – Seriously?!

by Margaret Johnson | Content Strategy, Email Marketing, Lead Nurturing, Lead Segmentation

What if you could stop wasting time on segmenting leads? Would that save you some time and energy? You bet it would! Yet how many times have we heard marketing consultants say it? How many email packages tell you to create lists based on how you’ve profiled your...
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