by Margaret Johnson | Content Strategy
Why Negative-First Messaging Backfires in B2B Marketing There is a whole corner of the marketing world that swears the best way to get someone to buy something is to remind them of everything that is going wrong in their life. You have seen it. You have probably...
by Margaret Johnson | Marketing Strategy
Every marketer I know is drowning in advice – and much of it contradicts the advice they got yesterday or the day before. “Write more blog posts.” “Add more personalization.” “Send more emails.” “Stop using opt-in forms – give your content away.” “Create...
by Margaret Johnson | Content Strategy
If you’re a business or marketing leader right now, you’ve probably noticed a pattern: your inbox is overflowing with promises of “guaranteed meetings,” “high‑performing cold email sequences,” and “done‑for‑you appointment systems.” Everyone claims they’ve cracked the...
by Margaret Johnson | Email Marketing
You just sent your latest email and saw a 10% click-through rate. Feels good, right? You’re exceeding industry benchmarks (really!), so it must be a reason to celebrate. But before you pop the champagne, it’s worth understanding why open rates mislead...
by Margaret Johnson | Personalization
We’ve all seen it: the email that lands in your inbox with your name in the subject line and a line about something meaningless – like a restaurant you’ve never been to… in a suburb you don’t even live in. Welcome to the uncanny valley of “personalization”...
by Margaret Johnson | Marketing Automation
Why Marketers Struggle With Time Management Juggling multiple tasks is no small feat. In the realm of marketing, professionals often find themselves trapped in a cycle of planning, executing, and analyzing without a moment’s pause. Wait. Is that REALLY the cycle...
