by Margaret Johnson | Marketing Automation
Marketing automation has become a standard part of modern marketing, yet a surprising number of implementations continue to fall short. Studies from multiple industry analysts consistently show failure rates hovering around 50 to 60 percent. For an investment that...
by Margaret Johnson | Visibility & Discoverability
If You Didn’t Write It, AI Won’t Trust It Most businesses have no idea how much damage they’re doing to themselves. They think they’re “publishing content” because someone handed them a library of syndicated posts or a stack of...
by Margaret Johnson | Content Strategy
If you’re a business or marketing leader right now, you’ve probably noticed a pattern: your inbox is overflowing with promises of “guaranteed meetings,” “high‑performing cold email sequences,” and “done‑for‑you appointment systems.” Everyone claims they’ve cracked the...
by Margaret Johnson | Visibility & Discoverability
Why SEO Keyword Stuffing in Blog Posts No Longer Works For years, marketers were told to cram industries, locations, and niche keywords into every blog post and blog post title like they were packing for a trip they might never return from. “Make sure you...
by Margaret Johnson | Visibility & Discoverability
When More Content Makes You Less Visible There was a meeting recently – a room full of marketing managers – where the “trainer” confidently announced that every business should publish three blog posts per week for every niche they serve. One...
by Margaret Johnson | Content Strategy
Why Negative-First Messaging Backfires in B2B Marketing There is a whole corner of the marketing world that swears the best way to get someone to buy something is to remind them of everything that is going wrong in their life. You have seen it. You have probably...
