by Margaret Johnson | Email Marketing, Lead Nurturing
So many emails are simply pitches, don’t you think? Buy this, buy that… BUY MY STUFF. Here’s a coupon, a discount, a special offer… blah, blah, blah. Let’s face it: if you’re not in the mood to BUY RIGHT NOW, you pass right over...
by Margaret Johnson | Content Marketing, Email Marketing
Have you ever received an email that reads like a story? The author’s whole idea – start to finish – all inside one lengthy email of many paragraphs and lots of words? I’m betting you have. I get at least one a day that looks like this –...
by Margaret Johnson | Email Marketing, Lead Nurturing
Great news! You’re getting new people into your lead list! Whether you ran ads, did a webinar, had a great partnership, or any of the other traffic-generating ideas we talked about before, new people are coming into your list. Awesome, right? Here’s the...
by Kim Albee | Email Marketing, Marketing Automation
I’m not sure who the brainiac is who let slip that “email marketing is dead” but I’d sure love to have a word with them to set some things straight (and hit them upside the head, lol). I know it can be hard to get excited about email. It doesn’t have...
by Margaret Johnson | Buyer Personas, Email Marketing, Engagement Marketing
Do you respond to every email you receive? Of course not! But let’s be honest – so many marketers put the same kind of message out, time after time, hoping that some sort of result will occur. Well, it’s true – you will get some responses. But...
by Margaret Johnson | Content Marketing, Content Strategy, Email Marketing
Years ago, when I was running marketing for an IT consulting company, time was my biggest challenge. I was writing blog posts. I was writing emails. I was writing social media posts. I was doing… everything. And it felt like everything I did was single-purpose....
