by Margaret Johnson | Email Marketing
How do you 10x the results of your email communication? While most entrepreneurs have the concept of an email list, too many lose sight that their list represents leads who are interested in different subjects and have different problems. Genoo’s President and...
by Margaret Johnson | Email Marketing
The current email statistics are staggering. Stunning. Sobering. Like this one: by this time next year, Statista predicts that over 347 billion emails will be sent and received PER DAY. Wow! The average person received around 121 emails per day in 2019. That number is...
by Margaret Johnson | Email Marketing, Marketing Goals
I read a fascinating article this morning about a woman who took a $1,200 stimulus check and leveraged it into a TWO MILLION DOLLAR BUSINESS in less than one year. In the article, she shared something that I want to highlight for you: “The only difference...
by Margaret Johnson | Email Marketing, Lead Nurturing
Have you ever received an email from a company after a long while and thought to yourself, “Gee, I was wondering whatever might have happened to them”? Your answer to that question – and I’m guessing here – is most likely...
by Margaret Johnson | Email Marketing
Multiple times each day, I receive an email solicitation of some sort, trying to tempt me to try a new service, set up a meeting, or take some sort of action. Sometimes, they sound intriguing. (Mostly, though, they’re people trying to sell me lists of people...
by Margaret Johnson | Email Marketing, Lead Nurturing
So many emails are simply pitches, don’t you think? Buy this, buy that… BUY MY STUFF. Here’s a coupon, a discount, a special offer… blah, blah, blah. Let’s face it: if you’re not in the mood to BUY RIGHT NOW, you pass right over...
