by Margaret Johnson | Email Marketing
You just sent your latest email and saw a 10% click-through rate. Feels good, right? You’re exceeding industry benchmarks (really!), so it must be a reason to celebrate. But before you pop the champagne, it’s worth understanding why open rates mislead...
by Kim Albee | Email Marketing
It’s interesting to manage an email marketing software company – where our customers create and send email campaigns on a regular basis – and then watching and exploring how our team works with the spam messages that return from certain campaigns. There is a lot...
by Margaret Johnson | Email Marketing
How do you 10x the results of your email communication? While most entrepreneurs have the concept of an email list, too many lose sight that their list represents leads who are interested in different subjects and have different problems. Genoo’s President and...
by Margaret Johnson | Email Marketing
The current email statistics are staggering. Stunning. Sobering. Like this one: by this time next year, Statista predicts that over 347 billion emails will be sent and received PER DAY. Wow! The average person received around 121 emails per day in 2019. That number is...
by Margaret Johnson | Email Marketing, Marketing Strategy
I read a fascinating article this morning about a woman who took a $1,200 stimulus check and leveraged it into a TWO MILLION DOLLAR BUSINESS in less than one year. In the article, she shared something that I want to highlight for you: “The only difference...
by Margaret Johnson | Email Marketing, Lead Nurturing
Have you ever received an email from a company after a long while and thought to yourself, “Gee, I was wondering whatever might have happened to them”? Your answer to that question – and I’m guessing here – is most likely...
