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Is Email Marketing Really Dead?

by Kim Albee | Email Marketing, Marketing Automation

I’m not sure who the brainiac is who let slip that “email marketing is dead” but I’d sure love to have a word with them to set some things straight (and hit them upside the head, lol). I know it can be hard to get excited about email. It doesn’t have...

Different Emails for Different Buyer Types – Try This

by Margaret Johnson | Buyer Personas, Email Marketing, Engagement Marketing

Do you respond to every email you receive? Of course not! But let’s be honest – so many marketers put the same kind of message out, time after time, hoping that some sort of result will occur. Well, it’s true – you will get some responses. But...

Be an Email Ninja by Leveraging Your Blog

by Margaret Johnson | Content Marketing, Content Strategy, Email Marketing

Years ago, when I was running marketing for an IT consulting company, time was my biggest challenge. I was writing blog posts. I was writing emails. I was writing social media posts. I was doing… everything. And it felt like everything I did was single-purpose....

Sender Name Can Get Your Email Read

by Margaret Johnson | Email Marketing, Marketing Automation

What do you put in the “Sender Name” field in your marketing emails? What you choose can make the difference between getting your email read and getting it passed over. Could you be shooting yourself in the proverbial foot without even realizing it?...

Marketing Changes to Consider Right Now

by Margaret Johnson | Email Marketing, Engagement Marketing

Bad marketing can be more powerful than good marketing. Bad marketing can hurt your brand and your reputation. It can turn off your best potential customers. Or it might do none of those things – at least not in ways you can see. And because you can’t see...

Nurturing Sequences Are… How Many Emails?

by Margaret Johnson | Email Marketing, Lead Nurturing

Whether you have just started out building your email list or you’ve been marketing to your list for a long time, you may have asked yourself this question: “How many emails should I have in my nurturing sequences?” (If you’re not using...
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  • Coping With The COVID19 Business Fallout
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