by Margaret Johnson | Visibility & Discoverability
Why SEO Keyword Stuffing in Blog Titles No Longer Works For years, marketers were told to cram industries, locations, and niche keywords into every blog post and blog post title like they were packing for a trip they might never return from. “Make sure you mention the...
by Margaret Johnson | Visibility & Discoverability
When More Content Makes You Less Visible There was a meeting recently – a room full of marketing managers – where the “trainer” confidently announced that every business should publish three blog posts per week for every niche they serve. One attendee...
by Margaret Johnson | Visibility & Discoverability
Why Your Google Business Profile Category Affects Local Visibility In the spirit of “you can’t nurture people who can’t find you,” here’s a perspective many businesses with a local presence overlook – even those who invest heavily in content, nurturing, and...
by Margaret Johnson | Visibility & Discoverability
The Endless Treadmill of Contradictory Marketing Advice Every marketer I know is drowning in advice – and much of it contradicts the advice they got yesterday or the day before. “Write more blog posts.” “Add more personalization.” “Send more emails.” “Stop using...
by Margaret Johnson | Visibility & Discoverability
Why Discoverability Is a System, Not a Sprint There’s a moment every January – right around the time people are still pretending they like their new planners – when marketers collectively decide that this is the year they’ll finally “get found.” More SEO....
