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Sell Without Selling – Earn the Sale

Sell Without Selling – Earn the Sale

Sales pitches. Some days it seems like everything is a sales pitch. Buy this. How about that? Discount now! Going, going, gone. Some days it seems like the sales pitches themselves need to be going, going, gone, doesn't it? That's exactly what will happen. Most people...

The Value of an Offer to Increase Your Engagement

The Value of an Offer to Increase Your Engagement

In my last post, I talked about re-engagement. It's important to track your email openers and clickers, so you can easily find the people who are NOT opening and clicking your emails, because those are the people you'll want to deliberately re-engage with special...

Why Re-Engagement Is As Important as Engagement

Why Re-Engagement Is As Important as Engagement

Your list is growing colder by the day. Maybe you haven't emailed them for a while. Maybe you've been emailing all along - nice valuable bits of content, and some of the people on your list have been enjoying what you've been sending. What I've just spelled out for...

Different Emails for Different Buyer Types – Try This

Different Emails for Different Buyer Types – Try This

Do you respond to every email you receive? Of course not! But let's be honest - so many marketers put the same kind of message out, time after time, hoping that some sort of result will occur. Well, it's true - you will get some responses. But what if you could get...

Building Relationships Starts with Content

Building Relationships Starts with Content

I know, I know! Content is the big elephant in the corner of the marketing room, isn't it? What should I write? When should I write it? How do I know what to write about? How do I share my content? So many questions... and they all start with one hard truth: you must...

Be an Email Ninja by Leveraging Your Blog

Be an Email Ninja by Leveraging Your Blog

Years ago, when I was running marketing for an IT consulting company, time was my biggest challenge. I was writing blog posts. I was writing emails. I was writing social media posts. I was doing... everything. And it felt like everything I did was single-purpose....

How a Good Blog Can Be Your Greatest Asset

How a Good Blog Can Be Your Greatest Asset

Your blog. Whether you're a single-person shop or a multi-person company, your blog - if it's a good blog - can be your greatest asset. It's content that you can use over and over again, in ways you perhaps didn't think you could. But... what makes a "good" blog? Here...

How You Name Classes in Lumens Matters to Marketing

How You Name Classes in Lumens Matters to Marketing

At the time of this writing, Administrative Professionals Day is looming on the horizon. Many of the schools with which we work have events specifically designed for Administrative Professionals. Even if you're NOT one of those schools, keep reading. Chances are...

Sender Name Can Get Your Email Read

Sender Name Can Get Your Email Read

What do you put in the "Sender Name" field in your marketing emails? What you choose can make the difference between getting your email read and getting it passed over. Could you be shooting yourself in the proverbial foot without even realizing it? Let's take a step...

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