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The Wrong Kinds of Content for Marketing

The Wrong Kinds of Content for Marketing

Marketing begins and ends with content. We've talked about this exhaustively, as you know. But... could you create content that ISN'T good content for marketing? Are there types of content that simply aren't going to nurture people, provide value to them, and help...

The Value-to-Pitch Email Formula

The Value-to-Pitch Email Formula

So many emails are simply pitches, don't you think? Buy this, buy that... BUY MY STUFF. Here's a coupon, a discount, a special offer... blah, blah, blah. Let's face it: if you're not in the mood to BUY RIGHT NOW, you pass right over those emails, don't you? So do I. A...

Increasing the ROI of Your Content

Increasing the ROI of Your Content

Creating content can seem, for many, like playing darts in the dark - without even knowing for sure where the board is. You write something, publish it, and hope that someone clicks the "request a consultation" button or the "set a meeting" button - or at least the...

What is Valuable to the People on Your List?

What is Valuable to the People on Your List?

If you are not providing value to the people on your list - your leads - they will turn to someone who DOES provide value to them. They'll forget you. They'll tune you out. They'll stop opening your emails entirely. They might still LOOK like they're a valid lead in...

Are You Pouring Your Thoughts into Emails?

Are You Pouring Your Thoughts into Emails?

Have you ever received an email that reads like a story? The author's whole idea - start to finish - all inside one lengthy email of many paragraphs and lots of words? I'm betting you have. I get at least one a day that looks like this - what I call "massive missives"...

3 Ways to Kill Your Lead List

3 Ways to Kill Your Lead List

Great news! You're getting new people into your lead list! Whether you ran ads, did a webinar, had a great partnership, or any of the other traffic-generating ideas we talked about before, new people are coming into your list. Awesome, right? Here's the thing though....

Traffic – Getting More Eyes on Your Website

Traffic – Getting More Eyes on Your Website

There's an old saying - when you want more traffic, you go the traffic store. And yes, you pay. Google ads, social media ads, ads, ads, ads. But there's so much more you can do to drive traffic and get more eyes on your content without spending big bucks. It's the...

How To Create Content That Generates Quality Leads

How To Create Content That Generates Quality Leads

We all want our content to work, right?  And a quick Google search revealed this simple straight-forward step-by-step fail-proof process: Research your customer avatar Choose your content types Choose your content distribution channels Map out your content plan Create...

Is Email Marketing Really Dead?

Is Email Marketing Really Dead?

I’m not sure who the brainiac is who let slip that "email marketing is dead" but I’d sure love to have a word with them to set some things straight (and hit them upside the head, lol). I know it can be hard to get excited about email. It doesn’t have novelty or...

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