Our Blog

Be an Email Ninja by Leveraging Your Blog

Years ago, when I was running marketing for an IT consulting company, time was my biggest challenge. I was writing blog posts. I was writing emails. I was writing social media posts. I was doing... everything. And it felt like everything I did was single-purpose....

How a Good Blog Can Be Your Greatest Asset

Your blog. Whether you're a single-person shop or a multi-person company, your blog - if it's a good blog - can be your greatest asset. It's content that you can use over and over again, in ways you perhaps didn't think you could. But... what makes a "good" blog? Here...

How You Name Classes in Lumens Matters to Marketing

At the time of this writing, Administrative Professionals Day is looming on the horizon. Many of the schools with which we work have events specifically designed for Administrative Professionals. Even if you're NOT one of those schools, keep reading. Chances are...

Sender Name Can Get Your Email Read

What do you put in the "Sender Name" field in your marketing emails? What you choose can make the difference between getting your email read and getting it passed over. Could you be shooting yourself in the proverbial foot without even realizing it? Let's take a step...

Marketing Changes to Consider Right Now

Bad marketing can be more powerful than good marketing. Bad marketing can hurt your brand and your reputation. It can turn off your best potential customers. Or it might do none of those things - at least not in ways you can see. And because you can't see it, you...

Nurturing Sequences Are… How Many Emails?

Whether you have just started out building your email list or you've been marketing to your list for a long time, you may have asked yourself this question: "How many emails should I have in my nurturing sequences?" (If you're not using nurturing sequences, or if...

Measuring Marketing ROI – Simple, Right?

I've had so many conversations with marketers about measuring marketing ROI. Usually those conversations are with marketers who are being asked to justify their own existence. "Show us what marketing is doing for us," the C-suite might say, "so that we can justify...

List Cleansing – Marketing’s Fall Cleaning Ritual

As we in the northern hemisphere prepare for the arrival of winter, we go through certain rituals - put the patio umbrella away, drain the hoses, wash the windows, winterize the car... you get the idea. For we who market, fall has a different meaning. Perhaps you're...

Don’t Be Seduced By Your Email Open Rate

Cue the bugles! Release the balloons! Break out the champagne! The open rate on your latest email is at 40%! Ever have one of those days? How could anything go more perfectly? I mean, you crafted an elegant and enticing email. It’s gorgeous – and look, so many people...

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