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The Freebie Fandango – To Do or Not To Do?

The Freebie Fandango – To Do or Not To Do?

That IS the question. The conventional wisdom in the marketing world is that you need free stuff, typically documents like white papers, quick start guides, cheat sheets, etc., in order to attract people into your list. You must provide value for which they will...

Making Your Voice Heard in a Noisy Market

Making Your Voice Heard in a Noisy Market

It's hard to be heard when everyone in your market is saying basically the same thing. It's hard to stand out in any meaningful way from your competitors if everyone is offering the same benefits or the same product for the same price or delivering the same spiel. How...

How Good Are Your Website Calls-to-Action?

How Good Are Your Website Calls-to-Action?

What calls-to-action are on your website right now? Are you missing the opportunity to engage the vast majority of your website visitors? Most of the websites I evaluate (and that's a LOT of websites) are beautifully designed, yes. Sadly, it looks like the ONLY...

Drive Traffic and Build Your List

Drive Traffic and Build Your List

Your website can be awesome - engaging and starting conversations, with plenty of opportunities for visitors to get to know you and learn how you can help them. Your email marketing can also be awesome, with nurturing sequences deepening the conversation and guiding...

Good and Bad Powers of Buttons

Good and Bad Powers of Buttons

How's that "Submit" button working for you? Or the ever-popular "Learn More" button? How about "Click Here"? Or "Download Now"? Yes, it's time to think about the buttons. The text you put on a button can make the difference between a click and a skip. It's one more...

Email Marketing – Crushing the Results of Social (Still)

Email Marketing – Crushing the Results of Social (Still)

How do you 10x the results of your email communication? While most entrepreneurs have the concept of an email list, too many lose sight that their list represents leads who are interested in different subjects and have different problems. Genoo's President and...

Standing Out In a Sea of Sobering Email Statistics

Standing Out In a Sea of Sobering Email Statistics

The current email statistics are staggering. Stunning. Sobering. Like this one: by this time next year, Statista predicts that over 347 billion emails will be sent and received PER DAY. Wow! The average person received around 121 emails per day in 2019. That number is...

Information and Execution to Scale a Business

Information and Execution to Scale a Business

I read a fascinating article this morning about a woman who took a $1,200 stimulus check and leveraged it into a TWO MILLION DOLLAR BUSINESS in less than one year. In the article, she shared something that I want to highlight for you: "The only difference between...

Communication Cadence – It’s Important

Communication Cadence – It’s Important

Have you ever received an email from a company after a long while and thought to yourself, "Gee, I was wondering whatever might have happened to them"? Your answer to that question - and I'm guessing here - is most likely "no." Because if 42 days or more have passed...

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