We’ve been genoodling…
Inspiration, Insights, and the Occasional Rant
The Old Rules of SEO‑Stuffing Don’t Apply Here
Why SEO Keyword Stuffing in Blog Titles No Longer Works For years, marketers were told to cram industries, locations, and niche keywords into every blog post and blog post title like they were packing for a trip they might never return from. “Make sure you mention the...
The Visibility Fallacy – Why More Content Doesn’t Equal Discoverability
When More Content Makes You Less Visible There was a meeting recently - a room full of marketing managers - where the “trainer” confidently announced that every business should publish three blog posts per week for every niche they serve. One attendee raised her hand...
Why Negative-First Messaging Makes B2B Brands Feel Like a Bad Therapy Session
Why Negative-First Messaging Backfires in B2B Marketing There is a whole corner of the marketing world that swears the best way to get someone to buy something is to remind them of everything that is going wrong in their life. You have seen it. You have probably...
When Google Hands Your Prospect to a Competitor
Why Your Google Business Profile Category Affects Local Visibility In the spirit of “you can’t nurture people who can’t find you,” here’s a perspective many businesses with a local presence overlook - even those who invest heavily in content, nurturing, and long-term...
Cold Email Sequences vs. Nurturing: Why One Burns Trust and the Other Builds Real Pipeline
If you’re a business or marketing leader right now, you’ve probably noticed a pattern: your inbox is overflowing with promises of “guaranteed meetings,” “high‑performing cold email sequences,” and “done‑for‑you appointment systems.” Everyone claims they’ve cracked the...
Following the Wrong Piper: Why So Much Marketing Advice Misses the Real Problem
The Endless Treadmill of Contradictory Marketing Advice Every marketer I know is drowning in advice - and much of it contradicts the advice they got yesterday or the day before. “Write more blog posts.” “Add more personalization.” “Send more emails.” “Stop using...
The Architecture of Being Found
Why Discoverability Is a System, Not a Sprint There’s a moment every January - right around the time people are still pretending they like their new planners - when marketers collectively decide that this is the year they’ll finally “get found.” More SEO. More...
From Poor Clickthrough Rates to Real Connections
You just sent your latest email and saw a 10% click-through rate. Feels good, right? You're exceeding industry benchmarks (really!), so it must be a reason to celebrate. But before you pop the champagne, it's worth understanding why open rates mislead email...
Write to One. Reach Thousands. Make it Matter.
We’ve all seen it: the email that lands in your inbox with your name in the subject line and a line about something meaningless - like a restaurant you’ve never been to… in a suburb you don’t even live in. Welcome to the uncanny valley of “personalization” - where...
The Ungated Content Model – Is This Really Good for Marketing
Why Opt-In Forms Are Essential for Sustainable Business Growth In today's competitive market, business leaders are constantly seeking ways to drive consistent and predictable revenue growth. One key strategy that often sparks debate is the use of opt-in forms. Should...
Are You Struggling to Balance All Your Marketing Hats?
Why Marketers Struggle With Time Management Juggling multiple tasks is no small feat. In the realm of marketing, professionals often find themselves trapped in a cycle of planning, executing, and analyzing without a moment’s pause. Wait. Is that REALLY the cycle...
Personalization? Not Like This, Please!
This is a funny story. Hold on to your hat and prepare to chortle, giggle-snort, and perhaps even guffaw along with me as I share it with you. It all started a month ago today, and it lasted for 6 days. The four emails I'm going to share with you arrived, in order, on...