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Marketing Musings, Insights, Random Thoughts, and Ideas You Can Possibly Use.
The Candid Take on Marketing since 2008.
Lead Nurturing De-Mystified (Once and For All)
Lead nurturing, done well, can yield TREMENDOUS results. A few stats to consider: Companies that excel at lead nurturing generate 50% more sales ready leads at 33% lower cost. (Source: Forrester Research) Nurtured leads make 47% larger purchases than non-nurtured...
Power Up Lead Engagement: Unleash Your Blog’s Superpower
In today's digital landscape, simply having a blog is not enough. Let's uncover the secrets that many marketers overlook, empowering you to utilize your blog as a powerful tool for turning leads into paying customers. Harnessing the Blog's Potential Before we delve...
Transform Your Campaigns: The Essential Guide to Purpose-Driven Data in Marketing
Unlock the Power of Purpose-Driven Data for Lead Engagement The game of marketing has evolved exponentially, and today, it's all about meaningful engagement. To connect on a deeper level, businesses must truly understand their leads and deliver value-driven...
Unlock the Power of Purpose-Driven Data
Discover the Secrets to Transforming Your Marketing Efforts and Boosting ROI As a business owner or CEO, you understand the value of data in driving your marketing efforts. But are you using it to its full potential? Data-driven marketing isn't just about sifting...
3 Ways to Use ChatGPT Effectively To Make Your Marketing Smarter and More Effective
Chat GPT is a language model trained by OpenAI that has been making waves in the marketing industry since its inception. It is a powerful tool that can help marketers improve their content strategy, generate great headlines and subject lines, and augment their...
How to Use Segmenting to Improve Engagement and Generate Better ROI
Are you tired of lackluster engagement and less-than-stellar results on your marketing campaigns? It's time to try something new: segmenting. By gathering valuable data and insights from your audience, you can tailor your content and better nurture your leads,...
The Incredible Lessons to be Learned from Hootsuite’s Big Decision
The emails from clients started coming in pretty quickly. "Got any recommendations for alternatives to Hootsuite?" "Hey, we can't afford this new pricing. Got suggestions?" and of course "What on earth are they thinking?" That last one is what I've been wondering. At...
Engagement & Personalization FAIL – Case Study
Ignoring this one thing tells the people on your list all they need to know about how much you care about them. This company came SOOOO close to a great implementation... I still cannot believe that marketers shoot themselves and their companies in the foot like...
The Marketer’s Dilemma – How Many Choices?
Most marketers understand, at this point, that sending the same messages to everyone on your list all the time is not really helping. We all know that trying to be all things to all people results in being nothing to anyone. Being generic doesn't work. It's been...
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