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Marketing Musings, Insights, Random Thoughts, and Ideas You Can Possibly Use.
The Candid Take on Marketing since 2008.

The Incredible Lessons to be Learned from Hootsuite’s Big Decision

The Incredible Lessons to be Learned from Hootsuite’s Big Decision

The emails from clients started coming in pretty quickly. "Got any recommendations for alternatives to Hootsuite?" "Hey, we can't afford this new pricing. Got suggestions?" and of course "What on earth are they thinking?" That last one is what I've been wondering. At...

Engagement & Personalization FAIL – Case Study

Engagement & Personalization FAIL – Case Study

Ignoring this one thing tells the people on your list all they need to know about how much you care about them. This company came SOOOO close to a great implementation... I still cannot believe that marketers shoot themselves and their companies in the foot like...

The Marketer’s Dilemma – How Many Choices?

The Marketer’s Dilemma – How Many Choices?

Most marketers understand, at this point, that sending the same messages to everyone on your list all the time is not really helping. We all know that trying to be all things to all people results in being nothing to anyone. Being generic doesn't work. It's been...

Email Delivery Is More Than Avoiding Spam Words

Email Delivery Is More Than Avoiding Spam Words

It’s interesting to manage an email marketing software company - where our customers create and send email campaigns on a regular basis – and then watching and exploring how our team works with the spam messages that return from certain campaigns. There is a lot to...

The Freebie Fandango – To Do or Not To Do?

The Freebie Fandango – To Do or Not To Do?

That IS the question. The conventional wisdom in the marketing world is that you need free stuff, typically documents like white papers, quick start guides, cheat sheets, etc., in order to attract people into your list. You must provide value for which they will...

Making Your Voice Heard in a Noisy Market

Making Your Voice Heard in a Noisy Market

It's hard to be heard when everyone in your market is saying basically the same thing. It's hard to stand out in any meaningful way from your competitors if everyone is offering the same benefits or the same product for the same price or delivering the same spiel. How...

How Good Are Your Website Calls-to-Action?

How Good Are Your Website Calls-to-Action?

What calls-to-action are on your website right now? Are you missing the opportunity to engage the vast majority of your website visitors? Most of the websites I evaluate (and that's a LOT of websites) are beautifully designed, yes. Sadly, it looks like the ONLY...

Drive Traffic and Build Your List

Drive Traffic and Build Your List

Your website can be awesome - engaging and starting conversations, with plenty of opportunities for visitors to get to know you and learn how you can help them. Your email marketing can also be awesome, with nurturing sequences deepening the conversation and guiding...

Good and Bad Powers of Buttons

Good and Bad Powers of Buttons

How's that "Submit" button working for you? Or the ever-popular "Learn More" button? How about "Click Here"? Or "Download Now"? Yes, it's time to think about the buttons. The text you put on a button can make the difference between a click and a skip. It's one more...

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