by Margaret Johnson | Buyer Personas, Lead Segmentation
It seems counter-intuitive, doesn’t it? How could narrowing your niche actually broaden your reach? If I had a dollar for every time I’ve heard a marketer say “But if I get too narrow, I might miss someone who will buy my stuff,” (or words...
by Margaret Johnson | Buyer Personas, Lead Segmentation
If you are a person who throws all the clothes into the washer without sorting out colors, temperature requirements, and dirt levels, you might not get this post. If, on the other hand, you wash your whites only with other whites, and your fancy delicates with cool...
by Margaret Johnson | Continuing Education, Lead Segmentation
At the time of this writing, Administrative Professionals Day is looming on the horizon. Many of the schools with which we work have events specifically designed for Administrative Professionals. Even if you’re NOT one of those schools, keep reading. Chances are...
by Margaret Johnson | Lead Nurturing, Lead Segmentation
We talk about lead segmentation a lot. A lot of other people talk about lead segmentation, too, and there’s a lot of really bad advice running around out there in the interwebs. There are two ways in which lead segmentation can go horribly wrong. Let’s...
by Margaret Johnson | Lead Segmentation, Marketing Automation
What would Amazon do? No matter the size of your business, whether you’re a marketing team of one or twenty, whether you sell one product or service or hundreds to consumers or businesses, there are lessons to be learned from the Amazon marketing powerhouse....
by Margaret Johnson | Content Strategy, Email Marketing, Lead Nurturing, Lead Segmentation
What if you could stop wasting time on segmenting leads? Would that save you some time and energy? You bet it would! Yet how many times have we heard marketing consultants say it? How many email packages tell you to create lists based on how you’ve profiled your...
