by Kim Albee | Content Marketing, Lead Segmentation
Chat GPT is a language model trained by OpenAI that has been making waves in the marketing industry since its inception. It is a powerful tool that can help marketers improve their content strategy, generate great headlines and subject lines, and augment their...
by Kim Albee | Lead Segmentation
Are you tired of lackluster engagement and less-than-stellar results on your marketing campaigns? It’s time to try something new: segmenting. By gathering valuable data and insights from your audience, you can tailor your content and better nurture your leads,...
by Margaret Johnson | Lead Segmentation
Most marketers understand, at this point, that sending the same messages to everyone on your list all the time is not really helping. We all know that trying to be all things to all people results in being nothing to anyone. Being generic doesn’t work....
by Margaret Johnson | Lead Segmentation, Buyer Personas
It seems counter-intuitive, doesn’t it? How could narrowing your niche actually broaden your reach? If I had a dollar for every time I’ve heard a marketer say “But if I get too narrow, I might miss someone who will buy my stuff,” (or words...
by Margaret Johnson | Lead Segmentation, Buyer Personas
If you are a person who throws all the clothes into the washer without sorting out colors, temperature requirements, and dirt levels, you might not get this post. If, on the other hand, you wash your whites only with other whites, and your fancy delicates with cool...
by Margaret Johnson | Continuing Education, Lead Segmentation
At the time of this writing, Administrative Professionals Day is looming on the horizon. Many of the schools with which we work have events specifically designed for Administrative Professionals. Even if you’re NOT one of those schools, keep reading. Chances are...
