by Kim Albee | Lead Segmentation
Are you tired of lackluster engagement and less-than-stellar results on your marketing campaigns? It’s time to try something new: segmenting. By gathering valuable data and insights from your audience, you can tailor your content and better nurture your leads,...
by Margaret Johnson | Lead Segmentation
Most marketers understand, at this point, that sending the same messages to everyone on your list all the time is not really helping. We all know that trying to be all things to all people results in being nothing to anyone. Being generic doesn’t work. The key...
by Margaret Johnson | Lead Segmentation
Why Email List Segmentation Is Like Sorting Your Laundry If you are a person who throws all the clothes into the washer without sorting out colors, temperature requirements, and dirt levels, you might not get this post. If, on the other hand, you wash your whites only...
by Margaret Johnson | Lead Segmentation
We talk about lead segmentation a lot. A lot of other people talk about lead segmentation, too, and there’s a lot of really bad advice running around out there in the interwebs. There are two ways in which lead segmentation can go horribly wrong. Let’s...
by Margaret Johnson | Lead Segmentation
No matter the size of your business, whether you’re a marketing team of one or twenty, whether you sell one product or service or hundreds to consumers or businesses, there are lessons to be learned from the Amazon marketing powerhouse. This crystallized for me...
by Margaret Johnson | Lead Segmentation
What if you could stop wasting time on segmenting leads? Would that save you some time and energy? You bet it would! Why Traditional Lead Segmentation Advice Falls Short Yet how many times have we heard marketing consultants say it? How many email packages tell you to...
