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The Marketer’s Dilemma – How Many Choices?

by Margaret Johnson | Lead Segmentation

Most marketers understand, at this point, that sending the same messages to everyone on your list all the time is not really helping. We all know that trying to be all things to all people results in being nothing to anyone. Being generic doesn’t work....

Narrow Your Niche to Broaden Your Reach

by Margaret Johnson | Buyer Personas, Lead Segmentation

It seems counter-intuitive, doesn’t it? How could narrowing your niche actually broaden your reach? If I had a dollar for every time I’ve heard a marketer say “But if I get too narrow, I might miss someone who will buy my stuff,” (or words...

Your Email List is Like Your Laundry

by Margaret Johnson | Buyer Personas, Lead Segmentation

If you are a person who throws all the clothes into the washer without sorting out colors, temperature requirements, and dirt levels, you might not get this post. If, on the other hand, you wash your whites only with other whites, and your fancy delicates with cool...

How You Name Classes in Lumens Matters to Marketing

by Margaret Johnson | Continuing Education, Lead Segmentation

At the time of this writing, Administrative Professionals Day is looming on the horizon. Many of the schools with which we work have events specifically designed for Administrative Professionals. Even if you’re NOT one of those schools, keep reading. Chances are...

Lead Segmentation Doesn’t Work Like That

by Margaret Johnson | Lead Nurturing, Lead Segmentation

We talk about lead segmentation a lot. A lot of other people talk about lead segmentation, too, and there’s a lot of really bad advice running around out there in the interwebs. There are two ways in which lead segmentation can go horribly wrong. Let’s...

WWAD? Lessons from the Amazon Marketing Powerhouse

by Margaret Johnson | Lead Segmentation, Marketing Automation

What would Amazon do? No matter the size of your business, whether you’re a marketing team of one or twenty, whether you sell one product or service or hundreds to consumers or businesses, there are lessons to be learned from the Amazon marketing powerhouse....
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Latest Posts

  • The Incredible Lessons to be Learned from Hootsuite’s Big Decision
  • Engagement & Personalization FAIL – Case Study
  • The Marketer’s Dilemma – How Many Choices?
  • Email Delivery Is More Than Avoiding Spam Words
  • The Freebie Fandango – To Do or Not To Do?

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