by Chip Fox | Call-To-Action (CTA) Content, Email Marketing, Landing Pages, Webinars
Are your open rates decreasing? Are you getting less clickthroughs and engagement with your email marketing campaigns, and can’t seem to figure out why? The problem might just lie within your Subject Lines or Headlines. Creating headlines that are boring or...
by Margaret Johnson | Call-To-Action (CTA) Content, Content Strategy, Search Engine Optimization (SEO)
If I hear this one more time, I think I shall burst into flames. “We’ve hired a firm to do SEO for us,” or “we need to appear in page one of search results.” Well, maybe not actual flames… but gosh, I would say to all of you people...
by Chip Fox | Call-To-Action (CTA) Content, Email Marketing, Webinars
Most marketers struggle when it comes to tracking lead interests, being seen as relevant, and converting their leads to customers. If this describes some of the challenges you are facing, then creating GREAT calls to action and landing pages will dramatically help you...
by Chip Fox | Call-To-Action (CTA) Content, Content Strategy, Email Marketing, Marketing Automation, Webinars
Do you want to increase your prospect potential, build a more engaged list, and have a reason to reach out to people who come to your site? Well then building a GOOD attractor is the way to do it! With good attractors you can provide value to your audience, but most...
by Chip Fox | Call-To-Action (CTA) Content, Content Strategy, Webinars, Website Page Content
Do you ever feel like you’re talking about vanilla ice cream in a rainbow sherbet world? Do you wonder why your phone isn’t ringing off the hook when you’ve paid a consultant for expensive SEO tactics? The answers to these questions could be simpler than you think:...
by Chip Fox | Call-To-Action (CTA) Content, Content Strategy, Social Media Content, Webinars
Did you know that EVERY decision that you make is due to emotions? Even if you consider yourself a logic-based decision-maker, it’s emotion that evokes action. To mask that emotional “choosing” (unconscious mostly), we follow up immediately with the logical reasons...
