by Margaret Johnson | Call-To-Action (CTA) Content
What calls-to-action are on your website right now? Are you missing the opportunity to engage the vast majority of your website visitors? Most of the websites I evaluate (and that’s a LOT of websites) are beautifully designed, yes. Sadly, it looks like the ONLY...
by Margaret Johnson | Call-To-Action (CTA) Content
How’s that “Submit” button working for you? Or the ever-popular “Learn More” button? How about “Click Here”? Or “Download Now”? Yes, it’s time to think about the buttons. The text you put on a button can make...
by Margaret Johnson | Call-To-Action (CTA) Content, Website
What do you want your website or blog visitors to do? Wait, I bet I know – you want them to contact you, right? You want them to send an email, or fill out a form, or call you to let you know that they want to talk about buying your product or service. Well, let’s be...
by Kim Albee | Call-To-Action (CTA) Content, Lead Generation
Double opt-in requirements are a problem for marketers. Frankly, double opt-in requirements were created by email service providers to protect THEIR sender reputation, THEIR email deliverability rating. The claim was that anyone could put anyone else’s info into...
by Kerly Rivas | Call-To-Action (CTA) Content, Email Marketing
Most marketers struggle when it comes to tracking lead interests, being seen as relevant, and converting their leads to customers. If this describes some of the challenges you are facing, then creating GREAT calls to action and landing pages will dramatically help you...
by Kim Albee | Call-To-Action (CTA) Content, Content Strategy, Lead Generation
Do you want to increase your prospect potential, build a more engaged list, and have a reason to reach out to people who come to your site? Well then building a GOOD attractor is the way to do it! With good attractors you can provide value to your audience, but most...
