by Margaret Johnson | Call-To-Action (CTA) Content
What calls-to-action are on your website right now? Are you missing the opportunity to engage the vast majority of your website visitors? Most of the websites I evaluate (and that’s a LOT of websites) are beautifully designed, yes. Sadly, it looks like the ONLY...
by Margaret Johnson | Call-To-Action (CTA) Content
How’s that “Submit” button working for you? Or the ever-popular “Learn More” button? How about “Click Here”? Or “Download Now”? Yes, it’s time to think about the buttons. The text you put on a button can make...
by Margaret Johnson | Call-To-Action (CTA) Content, Website
What do you want your website or blog visitors to do? Wait, I bet I know – you want them to contact you, right? You want them to send an email, or fill out a form, or call you to let you know that they want to talk about buying your product or service. Well, let’s be...
by Margaret Johnson | Call-To-Action (CTA) Content, Email Marketing, Landing Pages, Webinars
Are your open rates decreasing? Are you getting less clickthroughs and engagement with your email marketing campaigns, and can’t seem to figure out why? The problem might just lie within your Subject Lines or Headlines. Creating headlines that are boring or...
by Margaret Johnson | Call-To-Action (CTA) Content, Content Strategy, Search Engine Optimization (SEO)
If I hear this one more time, I think I shall burst into flames. “We’ve hired a firm to do SEO for us,” or “we need to appear in page one of search results.” Well, maybe not actual flames… but gosh, I would say to all of you people...
by Kerly Rivas | Call-To-Action (CTA) Content, Email Marketing, Webinars
Most marketers struggle when it comes to tracking lead interests, being seen as relevant, and converting their leads to customers. If this describes some of the challenges you are facing, then creating GREAT calls to action and landing pages will dramatically help you...
