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How Good Are Your Website Calls-to-Action?

by Margaret Johnson | Call-To-Action (CTA) Content

What calls-to-action are on your website right now? Are you missing the opportunity to engage the vast majority of your website visitors? Most of the websites I evaluate (and that’s a LOT of websites) are beautifully designed, yes. Sadly, it looks like the ONLY...

Good and Bad Powers of Buttons

by Margaret Johnson | Call-To-Action (CTA) Content

How’s that “Submit” button working for you? Or the ever-popular “Learn More” button? How about “Click Here”? Or “Download Now”? Yes, it’s time to think about the buttons. The text you put on a button can make...

Crafting Calls-to-Action that Get Leads – (Two Big Things You Need to Know)

by Margaret Johnson | Call-To-Action (CTA) Content, Website

What do you want your website or blog visitors to do? Wait, I bet I know – you want them to contact you, right? You want them to send an email, or fill out a form, or call you to let you know that they want to talk about buying your product or service. Well, let’s be...

Double Opt-In Requirements – Not So Good for Marketers

by Kim Albee | Call-To-Action (CTA) Content, Lead Generation

Double opt-in requirements are a problem for marketers. Frankly, double opt-in requirements were created by email service providers to protect THEIR sender reputation, THEIR email deliverability rating. The claim was that anyone could put anyone else’s info into...

Actions, Pages, and Bears – Oh My!

by Kerly Rivas | Call-To-Action (CTA) Content, Email Marketing

Most marketers struggle when it comes to tracking lead interests, being seen as relevant, and converting their leads to customers. If this describes some of the challenges you are facing, then creating GREAT calls to action and landing pages will dramatically help you...

Building Attractors That Wrangle Leads

by Kim Albee | Call-To-Action (CTA) Content, Content Strategy, Lead Generation

Do you want to increase your prospect potential, build a more engaged list, and have a reason to reach out to people who come to your site? Well then building a GOOD attractor is the way to do it! With good attractors you can provide value to your audience, but most...
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