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How Good Are Your Website Calls-to-Action?

by Margaret Johnson | Call-To-Action (CTA) Content

What calls-to-action are on your website right now? Are you missing the opportunity to engage the vast majority of your website visitors? Most of the websites I evaluate (and that’s a LOT of websites) are beautifully designed, yes. Sadly, it looks like the ONLY...

Good and Bad Powers of Buttons

by Margaret Johnson | Call-To-Action (CTA) Content

How’s that “Submit” button working for you? Or the ever-popular “Learn More” button? How about “Click Here”? Or “Download Now”? Yes, it’s time to think about the buttons. The text you put on a button can make...

Crafting Calls-to-Action that Get Leads – (Two Big Things You Need to Know)

by Margaret Johnson | Call-To-Action (CTA) Content, Website

What do you want your website or blog visitors to do? Wait, I bet I know – you want them to contact you, right? You want them to send an email, or fill out a form, or call you to let you know that they want to talk about buying your product or service. Well, let’s be...

Creating Headlines That Work!

by Margaret Johnson | Call-To-Action (CTA) Content, Email Marketing, Landing Pages, Webinars

Are your open rates decreasing? Are you getting less clickthroughs and engagement with your email marketing campaigns, and can’t seem to figure out why? The problem might just lie within your Subject Lines or Headlines. Creating headlines that are boring or...

Pay for SEO Services? It Might Be a Waste of Money

by Margaret Johnson | Call-To-Action (CTA) Content, Content Strategy, Search Engine Optimization (SEO)

If I hear this one more time, I think I shall burst into flames. “We’ve hired a firm to do SEO for us,” or “we need to appear in page one of search results.” Well, maybe not actual flames… but gosh, I would say to all of you people...

Actions, Pages, and Bears – Oh My!

by Kerly Rivas | Call-To-Action (CTA) Content, Email Marketing, Webinars

Most marketers struggle when it comes to tracking lead interests, being seen as relevant, and converting their leads to customers. If this describes some of the challenges you are facing, then creating GREAT calls to action and landing pages will dramatically help you...
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