by Margaret Johnson | Content Strategy
Why Negative-First Messaging Backfires in B2B Marketing There is a whole corner of the marketing world that swears the best way to get someone to buy something is to remind them of everything that is going wrong in their life. You have seen it. You have probably...
by Margaret Johnson | Content Strategy
If you’re a business or marketing leader right now, you’ve probably noticed a pattern: your inbox is overflowing with promises of “guaranteed meetings,” “high‑performing cold email sequences,” and “done‑for‑you appointment systems.” Everyone claims they’ve cracked the...
by Margaret Johnson | Content Strategy
How to Be Heard When Everyone Sounds the Same It’s hard to be heard when everyone in your market is saying basically the same thing. It’s hard to stand out in any meaningful way from your competitors if everyone is offering the same benefits or the same...
by Margaret Johnson | Content Strategy
Why Some Content Hurts Your Marketing Instead of Helping It Marketing begins and ends with content. We’ve talked about this exhaustively, as you know. But… could you create content that ISN’T good content for marketing? Are there types of content...
by Margaret Johnson | Content Strategy
Is Your Content Actually Working? Creating content can seem, for many, like playing darts in the dark – without even knowing for sure where the board is. You write something, publish it, and hope that someone clicks the “request a consultation”...
by Margaret Johnson | Content Strategy
Why Your Leads Stop Listening to You If you are not providing value to the people on your list – your leads – they will turn to someone who DOES provide value to them. They’ll forget you. They’ll tune you out. They’ll stop opening your...
