by Margaret Johnson | Content Strategy, Engagement Marketing
It’s hard to be heard when everyone in your market is saying basically the same thing. It’s hard to stand out in any meaningful way from your competitors if everyone is offering the same benefits or the same product for the same price or delivering the...
by Margaret Johnson | Content Marketing, Content Strategy
Marketing begins and ends with content. We’ve talked about this exhaustively, as you know. But… could you create content that ISN’T good content for marketing? Are there types of content that simply aren’t going to nurture people, provide value...
by Margaret Johnson | Content Strategy
Creating content can seem, for many, like playing darts in the dark – without even knowing for sure where the board is. You write something, publish it, and hope that someone clicks the “request a consultation” button or the “set a...
by Margaret Johnson | Content Strategy
If you are not providing value to the people on your list – your leads – they will turn to someone who DOES provide value to them. They’ll forget you. They’ll tune you out. They’ll stop opening your emails entirely. They might still LOOK...
by Kim Albee | Content Marketing, Content Strategy, Lead Generation, Sales and Marketing, Strategy
As an entrepreneur you are highly motivated, have lots of productive energy and crave anything which promises to make you stronger, faster or better in business. You can also wear many hats and have your fingers across many pies. All of these things make you great at...
by Kim Albee | Content Strategy, Engagement Marketing, Lead Generation
I came across a Facebook Ad the other day which brought to mind the well know saying, “failing to plan is planning to fail”. The ad was promoting a lead magnet on the theme of digital marketing. As I am always eager to keep abreast of what’s...
