by Margaret Johnson | Email Marketing, Marketing Automation
What do you put in the “Sender Name” field in your marketing emails? What you choose can make the difference between getting your email read and getting it passed over. Could you be shooting yourself in the proverbial foot without even realizing it?...
by Margaret Johnson | Email Marketing, Engagement Marketing
Bad marketing can be more powerful than good marketing. Bad marketing can hurt your brand and your reputation. It can turn off your best potential customers. Or it might do none of those things – at least not in ways you can see. And because you can’t see...
by Margaret Johnson | Lead Nurturing
Whether you have just started out building your email list or you’ve been marketing to your list for a long time, you may have asked yourself this question: “How many emails should I have in my nurturing sequences?” If you’re not using...
by Margaret Johnson | Marketing Strategy
The Problem With Measuring Marketing ROI I’ve had so many conversations with marketers about measuring marketing ROI. Usually those conversations are with marketers who are being asked to justify their own existence. “Show us what marketing is doing for...
by Margaret Johnson | Email Marketing
As we in the northern hemisphere prepare for the arrival of winter, we go through certain rituals – put the patio umbrella away, drain the hoses, wash the windows, winterize the car… you get the idea. For we who market, fall has a different meaning. Why...
by Margaret Johnson | Email Marketing
I’m going to say something here that may shock you. Your email open rate is pretty meaningless. I understand the urge to cue the bugles! Release the balloons! Break out the champagne! The open rate on your latest email is at 40%! Ever have one of those days? How could...
