by Margaret Johnson | Engagement Marketing
Is Your Email List Going Cold? Here’s How to Win Them Back Your list is growing colder by the day. Maybe you haven’t emailed them for a while. Maybe you’ve been emailing all along – nice valuable bits of content, and some of the people on your...
by Margaret Johnson | Content Marketing
I know, I know! Content is the big elephant in the corner of the marketing room, isn’t it? What should I write? When should I write it? How do I know what to write about? How do I share my content? So many questions… and they all start with one hard truth:...
by Margaret Johnson | Content Marketing
From Content Chaos to Email Marketing Success: My Strategy Transformation Years ago, when I was running marketing for an IT consulting company, time was my biggest challenge. I was writing blog posts. I was writing emails. I was writing social media posts. I was...
by Margaret Johnson | Content Marketing
Your blog. Whether you’re a single-person shop or a multi-person company, your blog – if it’s a good blog – can be your greatest asset. It’s content that you can use over and over again, in ways you perhaps didn’t think you could....
by Margaret Johnson | Email Marketing, Marketing Automation
What do you put in the “Sender Name” field in your marketing emails? What you choose can make the difference between getting your email read and getting it passed over. Could you be shooting yourself in the proverbial foot without even realizing it?...
by Margaret Johnson | Email Marketing, Engagement Marketing
Bad marketing can be more powerful than good marketing. Bad marketing can hurt your brand and your reputation. It can turn off your best potential customers. Or it might do none of those things – at least not in ways you can see. And because you can’t see...
