Marketing Software
for Marketing Nerds

Data. Insights. Understanding.

Engage your audience and make your perfect potential customers feel heard, noticed, and understood.

It’s not that hard when you have the right toolkit.

What
we do.
Software
All the normal stuff and more, plus the data you need.
Marketing automation software that does what you need done: email, forms, landing pages, nurturing, scoring, surveys, metrics, and more – PLUS the data and insights you need to get more of your emails to the people you want to see them. What if you could improve your chances of closing new business by 60%? Would that make a difference for you?
Training
The path to success is knowledge…and support.
We not only teach you how to use our software, we teach you how to do email marketing in a way that works for your business model and your audience. Engage your leads over time. Leverage data to deliver the right messages, build relationships, and increase your sales. It’s a bit of an art and a bit of science – and you will get better results.
Services
When you want fellow nerds to point you in the right direction.
From developing strategy to developing websites, our team of long-time nerds (and our decades of experience) work with you to build your world-class online presence, setting you up to collect the information and data you need to understand, attract, and engage your perfect potential customers on their path to becoming your customer.

Get ACTUAL intelligence about your leads.

(Nothing artificial about it.)

What They Care About

Visibility into and tracking of what your leads are viewing on your website becomes ACTIONABLE INTELLIGENCE that can trigger automations, email sequences, and more.

Far Beyond an Email Click

Often, a click in an email becomes a gateway to bigger things. What did your email cause? What did it lead your leads to do? Download a doc? Register for a webinar? Read a post?

Every Detail in One Record

A complete picture of an individual lead’s activity, interests, email behavior, page visits… all of their interactions with you, captured in one place.
Get Curious.
Become a Student of Your Data.
Watch what happens to your sales.
People buy from organizations that understand them. That hear them.

Learn about them. Engage them. Sell them.

Leverage your data to connect with your perfect potential customers in ways that your competitors are not.

Data = the power to market differently…

without taking any more time (and possibly taking less than you’re currently spending).

Our Blog
We’ve had people tell us they can get an entire marketing education just by reading our blog. Check it out and see if you feel the same. Here are our three latest articles; you’ll find more on the blog page.
The Incredible Lessons to be Learned from Hootsuite’s Big Decision

The Incredible Lessons to be Learned from Hootsuite’s Big Decision

The emails from clients started coming in pretty quickly. "Got any recommendations for alternatives to Hootsuite?" "Hey, we can't afford this new pricing. Got suggestions?" and of course "What on earth are they thinking?" That last one is what I've been wondering. At...

Engagement & Personalization FAIL – Case Study

Engagement & Personalization FAIL – Case Study

Ignoring this one thing tells the people on your list all they need to know about how much you care about them. This company came SOOOO close to a great implementation... I still cannot believe that marketers shoot themselves and their companies in the foot like...

The Marketer’s Dilemma – How Many Choices?

The Marketer’s Dilemma – How Many Choices?

Most marketers understand, at this point, that sending the same messages to everyone on your list all the time is not really helping. We all know that trying to be all things to all people results in being nothing to anyone. Being generic doesn't work. It's been...

“Our content marketing just keeps getting better with Genoo. The data shows us what our leads love and respond to. We know we’re writing what our audience wants to read, and that leads to more conversions.”

Kurt Rump
TightKnit, Inc.

“I really needed a reliable and high quality company that would help me avoid wasting time in an area that I wasn’t competent. I really find it wonderful to have this type of expertise in everything that I try to do online – because this is where they really shine!”

Marjorie Saulson
Vibrant Vocal Power

"Understanding how to “get in the head” of my audience, what they are thinking (instead of my thoughts), has allowed me to formulate the right languaging to attract those who truly are the greatest prospects for my programs."

Merri-jo HIllaker
Global Mindset Mastery

“With just the little I have done in the last few weeks, we already see improvements in lead engagement and more sales. It is so cool.”

David Ostrow
FitGolf

“Being able to quickly analyze data from our marketing campaigns and expand or pivot immediately has been critical to our success. I've tried other platforms, and I keep coming back to Genoo. It simply does more for my business.”

Mike Mullin
Integrated Business Systems (IBSRE)

Minneapolis

Headquarters

8014 Olson Memorial Highway, #550
Golden Valley, MN 55427 USA

+1 763-383-6081

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