by Margaret Johnson | Email Marketing, Lead Nurturing
Why Pitch-Only Emails Don’t Build Customer Loyalty So many emails are simply pitches, don’t you think? Buy this, buy that… BUY MY STUFF. Here’s a coupon, a discount, a special offer… blah, blah, blah. Let’s face it: if you’re...
by Margaret Johnson | Content Strategy
Is Your Content Actually Working? Creating content can seem, for many, like playing darts in the dark – without even knowing for sure where the board is. You write something, publish it, and hope that someone clicks the “request a consultation”...
by Margaret Johnson | Content Strategy
Why Your Leads Stop Listening to You If you are not providing value to the people on your list – your leads – they will turn to someone who DOES provide value to them. They’ll forget you. They’ll tune you out. They’ll stop opening your...
by Margaret Johnson | Email Marketing
Stop Pouring Your Best Ideas Into Emails No One Will Read Have you ever received an email that reads like a story? The author’s whole idea – start to finish – all inside one lengthy email of many paragraphs and lots of words? I’m betting you...
by Margaret Johnson | Lead Nurturing
Your Lead List Is Dying – Here’s Why Great news! You’re getting new people into your lead list! Whether you ran ads, did a webinar, had a great partnership, or any of the other traffic-generating ideas we talked about before, new people are coming...
by Margaret Johnson | Lead Generation
You Don’t Have to Pay for Traffic There’s an old saying – when you want more traffic, you go the traffic store. And yes, you pay. Google ads, social media ads, ads, ads, ads. But there’s so much more you can do to drive traffic and get more...
