by Margaret Johnson | Lead Segmentation
Why Email List Segmentation Is Like Sorting Your Laundry If you are a person who throws all the clothes into the washer without sorting out colors, temperature requirements, and dirt levels, you might not get this post. If, on the other hand, you wash your whites only...
by Margaret Johnson | Lead Nurturing
Sales pitches. Some days it seems like everything is a sales pitch. Buy this. How about that? Discount now! Going, going, gone. Some days it seems like the sales pitches themselves need to be going, going, gone, doesn’t it? That’s exactly what will happen....
by Margaret Johnson | Email Marketing
Multiple times each day, I receive an email solicitation of some sort, trying to tempt me to try a new service, set up a meeting, or take some sort of action. Sometimes, they sound intriguing. (Mostly, though, they’re people trying to sell me lists of people...
by Margaret Johnson | Content Strategy
Why Some Content Hurts Your Marketing Instead of Helping It Marketing begins and ends with content. We’ve talked about this exhaustively, as you know. But… could you create content that ISN’T good content for marketing? Are there types of content...
by Margaret Johnson | Email Marketing, Lead Nurturing
Why Pitch-Only Emails Don’t Build Customer Loyalty So many emails are simply pitches, don’t you think? Buy this, buy that… BUY MY STUFF. Here’s a coupon, a discount, a special offer… blah, blah, blah. Let’s face it: if you’re...
by Margaret Johnson | Content Strategy
Is Your Content Actually Working? Creating content can seem, for many, like playing darts in the dark – without even knowing for sure where the board is. You write something, publish it, and hope that someone clicks the “request a consultation”...
