by Kim Albee | Email Marketing, Marketing Automation
I’m not sure who the brainiac is who let slip that “email marketing is dead” but I’d sure love to have a word with them to set some things straight (and hit them upside the head, lol). I know it can be hard to get excited about email. It doesn’t have...
by Kim Albee | Content Marketing, Marketing Automation
It feels like Covid19 has plunged the world into a bad fever dream, tossing and turning while everyone’s worst fears threaten to form into a dystopian nightmare. But when morning arrives, the bad news stories are still there and it seems like they are getting worse as...
by Kim Albee | Marketing Automation, Marketing Tools
Recently, we highlighted that there are over 7,000 different digital marketing tools to choose from…and growing! It’s no wonder so many people feel inundated and overwhelmed by all this. Unfortunately, ignoring it is not an option – unless you want you and your...
by Kim Albee | Marketing Automation
For as long as there have been goods to sell, there have been people inventing creative ways to make their product or service stand out. And you know what, it never seemed to be that complicated if you simply followed the 4 P’s of marketing – price, product,...
by Kim Albee | Marketing Automation
The friend zone… (cue dramatic music!). It’s awkward in relationships, and it’s even worse in business – you don’t want to be there. But if you are there, then it’s not all bad news. What it shows is you are doing an amazing job at building a connection...
by Margaret Johnson | Email Marketing, Marketing Automation
What do you put in the “Sender Name” field in your marketing emails? What you choose can make the difference between getting your email read and getting it passed over. Could you be shooting yourself in the proverbial foot without even realizing it?...
