by Margaret Johnson | Marketing Automation
Why Marketers Struggle With Time Management Juggling multiple tasks is no small feat. In the realm of marketing, professionals often find themselves trapped in a cycle of planning, executing, and analyzing without a moment’s pause. Wait. Is that REALLY the cycle...
by Kim Albee | Marketing Automation
Recently, we highlighted that there are over 7,000 different digital marketing tools to choose from…and growing! It’s no wonder so many people feel inundated and overwhelmed by all this. The sheer complexity of today’s digital marketing landscape...
by Kim Albee | Marketing Automation
For as long as there have been goods to sell, there have been people inventing creative ways to make their product or service stand out. And you know what, it never seemed to be that complicated if you simply followed the 4 P’s of marketing – price, product,...
by Margaret Johnson | Email Marketing, Marketing Automation
What do you put in the “Sender Name” field in your marketing emails? What you choose can make the difference between getting your email read and getting it passed over. Could you be shooting yourself in the proverbial foot without even realizing it?...
by Kim Albee | Email Marketing, Marketing Automation
Disclaimer: We are not lawyers, and this should not be construed as legal advice. This post is intended for informational purposes only. You must consult your own legal adviser to understand your own / your organization’s obligations and responsibilities...
by Margaret Johnson | Marketing Automation
Why Traditional Marketing Surveys Don’t Work Anymore Using surveys in an attempt to gather (extract?) information from prospects is an old marketing tactic. But, since most people hate surveys, what did we, as marketers, do? We attached prizes to them, right?...
