by Margaret Johnson | Email Marketing, Marketing Automation
What do you put in the “Sender Name” field in your marketing emails? What you choose can make the difference between getting your email read and getting it passed over. Could you be shooting yourself in the proverbial foot without even realizing it?...
by Margaret Johnson | Email Marketing, Marketing Automation
Cue the bugles! Release the balloons! Break out the champagne! The open rate on your latest email is at 40%! Ever have one of those days? How could anything go more perfectly? I mean, you crafted an elegant and enticing email. It’s gorgeous – and look, so many people...
by Margaret Johnson | Lead Segmentation, Marketing Automation
What would Amazon do? No matter the size of your business, whether you’re a marketing team of one or twenty, whether you sell one product or service or hundreds to consumers or businesses, there are lessons to be learned from the Amazon marketing powerhouse....
by Margaret Johnson | Email Marketing, Marketing Automation
We get asked about links in emails a lot. How many links can I have? How many links are too many links? We want to give people lots of choices to click on, right? Well, maybe that’s not the right answer. Let me explain. First of all, we coach people that...
by Kim Albee | Email Marketing, Marketing Automation, Marketing Tools
Double opt-in requirements are a problem for marketers. Frankly, double opt-in requirements were created by email service providers to protect THEIR sender reputation, THEIR email deliverability rating. The claim was that anyone could put anyone else’s info into...
by Kim Albee | Email Marketing, Marketing Automation, Marketing Tools
Disclaimer: We are not lawyers, and this should not be construed as legal advice. This post is intended for informational purposes only. You must consult your own legal adviser to understand your own / your organization’s obligations and responsibilities...
