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Crisis…or Silver Lining?

by Kim Albee | Content Marketing, Marketing Automation

It feels like Covid19 has plunged the world into a bad fever dream, tossing and turning while everyone’s worst fears threaten to form into a dystopian nightmare. But when morning arrives, the bad news stories are still there and it seems like they are getting worse as...

Have You Caught Shiny Object Syndrome? Answer these 8 questions.

by Kim Albee | Content Marketing, Content Strategy, Lead Generation, Sales and Marketing, Strategy

As an entrepreneur you are highly motivated, have lots of productive energy and crave anything which promises to make you stronger, faster or better in business. You can also wear many hats and have your fingers across many pies. All of these things make you great at...

The Value of an Offer to Increase Your Engagement

by Margaret Johnson | Content Marketing, Know-Like-Trust Factor

In my last post, I talked about re-engagement. It’s important to track your email openers and clickers, so you can easily find the people who are NOT opening and clicking your emails, because those are the people you’ll want to deliberately re-engage with...

Why Re-Engagement Is As Important as Engagement

by Margaret Johnson | Content Marketing, Engagement Marketing

Your list is growing colder by the day. Maybe you haven’t emailed them for a while. Maybe you’ve been emailing all along – nice valuable bits of content, and some of the people on your list have been enjoying what you’ve been sending. What...

Building Relationships Starts with Content

by Margaret Johnson | Content Marketing, Content Strategy, Engagement Marketing

I know, I know! Content is the big elephant in the corner of the marketing room, isn’t it? What should I write? When should I write it? How do I know what to write about? How do I share my content? So many questions… and they all start with one hard truth:...

Be an Email Ninja by Leveraging Your Blog

by Margaret Johnson | Content Marketing, Content Strategy, Email Marketing

Years ago, when I was running marketing for an IT consulting company, time was my biggest challenge. I was writing blog posts. I was writing emails. I was writing social media posts. I was doing… everything. And it felt like everything I did was single-purpose....
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Latest Posts

  • Is Email Marketing Really Dead?
  • Crisis…or Silver Lining?
  • Coping With The COVID19 Business Fallout
  • Uncertain Times? Don’t Rely on Rented Space
  • Too Many Tech Tools? How are You Coping?

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