by Margaret Johnson | Content Marketing
When Content Feels Like a Sales Ambush: Common Marketing Mistakes Have you ever opted in for a document on a website, and the next thing you know, you’re getting an email or a phone call from someone asking to set up a meeting with you? Annoying, isn’t it?...
by Kim Albee | Content Marketing
The internet….it’s like the wild, wild west out there. I’m sure you have heard a story of some poor unsuspecting person who was scammed by an imposter and ended up losing their life savings. Now, I know you’re probably thinking “I would never fall for that”… and...
by Margaret Johnson | Content Marketing
Why a Content Offer Is Your Best Re-Engagement Tool In my last post, I talked about re-engagement. It’s important to track your email openers and clickers, so you can easily find the people who are NOT opening and clicking your emails, because those are the...
by Margaret Johnson | Content Marketing
I know, I know! Content is the big elephant in the corner of the marketing room, isn’t it? What should I write? When should I write it? How do I know what to write about? How do I share my content? So many questions… and they all start with one hard truth:...
by Margaret Johnson | Content Marketing
From Content Chaos to Email Marketing Success: My Strategy Transformation Years ago, when I was running marketing for an IT consulting company, time was my biggest challenge. I was writing blog posts. I was writing emails. I was writing social media posts. I was...
by Margaret Johnson | Content Marketing
Your blog. Whether you’re a single-person shop or a multi-person company, your blog – if it’s a good blog – can be your greatest asset. It’s content that you can use over and over again, in ways you perhaps didn’t think you could....
