by Margaret Johnson | Content Marketing, Know-Like-Trust Factor
In my last post, I talked about re-engagement. It’s important to track your email openers and clickers, so you can easily find the people who are NOT opening and clicking your emails, because those are the people you’ll want to deliberately re-engage with...
by Margaret Johnson | Content Marketing, Engagement Marketing
Your list is growing colder by the day. Maybe you haven’t emailed them for a while. Maybe you’ve been emailing all along – nice valuable bits of content, and some of the people on your list have been enjoying what you’ve been sending. What...
by Margaret Johnson | Content Marketing, Content Strategy, Engagement Marketing
I know, I know! Content is the big elephant in the corner of the marketing room, isn’t it? What should I write? When should I write it? How do I know what to write about? How do I share my content? So many questions… and they all start with one hard truth:...
by Margaret Johnson | Content Marketing, Content Strategy, Email Marketing
Years ago, when I was running marketing for an IT consulting company, time was my biggest challenge. I was writing blog posts. I was writing emails. I was writing social media posts. I was doing… everything. And it felt like everything I did was single-purpose....
by Margaret Johnson | Content Marketing, Content Strategy, Lead Generation
Your blog. Whether you’re a single-person shop or a multi-person company, your blog – if it’s a good blog – can be your greatest asset. It’s content that you can use over and over again, in ways you perhaps didn’t think you could....
by Margaret Johnson | Content Marketing, Know-Like-Trust Factor, Sales and Marketing
“Thank you” – arguably one of the top two most polite expressions in any language. We’re taught from toddler-hood to say “thank you” when we’re given something (whether we asked for it or not). Thank you for the gift. Thank...
