by Margaret Johnson | Content Marketing, Engagement Marketing
Have you ever opted in for a document on a website, and the next thing you know, you’re getting an email or a phone call from someone asking to set up a meeting with you? Annoying, isn’t it? Just because you had a passing interest in something offered and...
by Margaret Johnson | Content Marketing, Content Strategy
Marketing begins and ends with content. We’ve talked about this exhaustively, as you know. But… could you create content that ISN’T good content for marketing? Are there types of content that simply aren’t going to nurture people, provide value...
by Margaret Johnson | Content Marketing, Email Marketing
Have you ever received an email that reads like a story? The author’s whole idea – start to finish – all inside one lengthy email of many paragraphs and lots of words? I’m betting you have. I get at least one a day that looks like this –...
by Margaret Johnson | Content Marketing, Lead Generation
There’s an old saying – when you want more traffic, you go the traffic store. And yes, you pay. Google ads, social media ads, ads, ads, ads. But there’s so much more you can do to drive traffic and get more eyes on your content without spending big...
by Kim Albee | Content Marketing, Lead Generation
We all want our content to work, right? And a quick Google search revealed this simple straight-forward step-by-step fail-proof process: Research your customer avatar Choose your content types Choose your content distribution channels Map out your content plan Create...
by Kim Albee | Content Marketing, Marketing Automation
It feels like Covid19 has plunged the world into a bad fever dream, tossing and turning while everyone’s worst fears threaten to form into a dystopian nightmare. But when morning arrives, the bad news stories are still there and it seems like they are getting worse as...
