by Margaret Johnson | Content Marketing, Content Strategy, Engagement Marketing
I know, I know! Content is the big elephant in the corner of the marketing room, isn’t it? What should I write? When should I write it? How do I know what to write about? How do I share my content? So many questions… and they all start with one hard truth:...
by Margaret Johnson | Content Marketing, Content Strategy, Email Marketing
Years ago, when I was running marketing for an IT consulting company, time was my biggest challenge. I was writing blog posts. I was writing emails. I was writing social media posts. I was doing… everything. And it felt like everything I did was single-purpose....
by Margaret Johnson | Content Marketing, Content Strategy, Lead Generation
Your blog. Whether you’re a single-person shop or a multi-person company, your blog – if it’s a good blog – can be your greatest asset. It’s content that you can use over and over again, in ways you perhaps didn’t think you could....
by Margaret Johnson | Content Marketing, Know-Like-Trust Factor, Sales and Marketing
“Thank you” – arguably one of the top two most polite expressions in any language. We’re taught from toddler-hood to say “thank you” when we’re given something (whether we asked for it or not). Thank you for the gift. Thank...
by Margaret Johnson | Content Marketing, Content Strategy
A recent survey and infographic released by SEMRush and The Content Marketing Institute talks about content marketing challenges. While we agree with the findings, we also feel like the conclusions were written for big companies, and not at all helpful for small and...
by Margaret Johnson | Content Marketing, Marketing Automation
Why is content so important? “I’ve got a Contact Us button on every page of my website, and that’s all I need, right?” Nope. “I’ve got a blog with a Subscribe button on it. That’s enough, right?” Nope, again....
