by Margaret Johnson | Email Marketing, Engagement Marketing
Bad marketing can be more powerful than good marketing. Bad marketing can hurt your brand and your reputation. It can turn off your best potential customers. Or it might do none of those things – at least not in ways you can see. And because you can’t see...
by Margaret Johnson | Email Marketing, Engagement Marketing
Someone has moved the cheese. Marketing results aren’t what they once were. What worked two years ago, five years ago, ten years ago – those tactics don’t work any more. Something has changed, and it’s a big something. Here’s the thing:...
by Margaret Johnson | Engagement Marketing, Website
What is your website doing for you? Is it allowing you to capture and engage your perfect potential customers? Are you attracting site visitors who are just beginning their buyers’ journey and giving them a way to engage with you? If your website is like most...
by Margaret Johnson | Content Marketing, Email Marketing, Engagement Marketing
I had an interesting conversation this morning with a client. His company is loaded with people who want to do the same thing they have always done. In their minds, it’s working. In their minds, it’s the way things should be. These people are complacent,...
by Margaret Johnson | Buyer Personas, Content Marketing, Engagement Marketing
In my last blog post, Sales and Marketing – Explaining the Disconnect, I introduced you to the Why Chain, a concept that I originally developed as a way for organizations to understand the difference between real outcomes and red herrings in a decision process....
by Margaret Johnson | Content Marketing, Content Strategy, Engagement Marketing
Content Marketing. For some people, it’s a buzzword. For me, it’s a miracle. I absolutely LOVE content marketing. It’s magical. It’s empowering. It’s a beautiful dance that I get to choreograph from my keyboard, or a symphony composed...
