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6 Ways to Build Trust and Authority Online

by Kim Albee | Engagement Marketing, Know-Like-Trust Factor, Marketing Automation

The internet….It’s like the wild, wild west out there. I’m sure you have heard a story of some poor unsuspecting person who was scammed by an imposter and ended up losing their life savings. Now, I know you’re probably thinking “I would never fall for that”… and...

How To Plan for Successful Campaigns

by Kim Albee | Content Strategy, Engagement Marketing, Lead Generation

  I came across a Facebook Ad the other day which brought to mind the well know saying, “failing to plan is planning to fail”. The ad was promoting a lead magnet on the theme of digital marketing. As I am always eager to keep abreast of what’s...

Sell Without Selling – Earn the Sale

by Margaret Johnson | Engagement Marketing, Know-Like-Trust Factor, Sales and Marketing

Sales pitches. Some days it seems like everything is a sales pitch. Buy this. How about that? Discount now! Going, going, gone. Some days it seems like the sales pitches themselves need to be going, going, gone, doesn’t it? That’s exactly what will happen....

Why Re-Engagement Is As Important as Engagement

by Margaret Johnson | Content Marketing, Engagement Marketing

Your list is growing colder by the day. Maybe you haven’t emailed them for a while. Maybe you’ve been emailing all along – nice valuable bits of content, and some of the people on your list have been enjoying what you’ve been sending. What...

Different Emails for Different Buyer Types – Try This

by Margaret Johnson | Buyer Personas, Email Marketing, Engagement Marketing

Do you respond to every email you receive? Of course not! But let’s be honest – so many marketers put the same kind of message out, time after time, hoping that some sort of result will occur. Well, it’s true – you will get some responses. But...

Building Relationships Starts with Content

by Margaret Johnson | Content Marketing, Content Strategy, Engagement Marketing

I know, I know! Content is the big elephant in the corner of the marketing room, isn’t it? What should I write? When should I write it? How do I know what to write about? How do I share my content? So many questions… and they all start with one hard truth:...
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