by Margaret Johnson | Engagement Marketing
In today’s digital landscape, simply having a blog is not enough. In an era where content abundance challenges make it harder than ever to capture attention, let’s uncover the secrets that many marketers overlook, empowering you to utilize your blog as a...
by Kim Albee | Engagement Marketing
Why Your Leads Engage But Never Buy The friend zone… (cue dramatic music!). It’s awkward in relationships, and it’s even worse in business – you don’t want to be there. But if you are there, then it’s not all bad news. What it shows is you are doing an...
by Kim Albee | Engagement Marketing
The Cost of Poor Campaign Planning: A Real-World Example I came across a Facebook Ad the other day which brought to mind the well know saying, “failing to plan is planning to fail”. The ad was promoting a lead magnet on the theme of digital marketing. As I...
by Kim Albee | Engagement Marketing
When Your Marketing Stops Working You or your team have spent countless hours researching, planning, and rolling-out your digital marketing and sales tactics. And your efforts paid off! You were able to launch that new product, offer or service with great success. The...
by Margaret Johnson | Engagement Marketing
Is Your Email List Going Cold? Here’s How to Win Them Back Your list is growing colder by the day. Maybe you haven’t emailed them for a while. Maybe you’ve been emailing all along – nice valuable bits of content, and some of the people on your...
by Margaret Johnson | Email Marketing, Engagement Marketing
Bad marketing can be more powerful than good marketing. Bad marketing can hurt your brand and your reputation. It can turn off your best potential customers. Or it might do none of those things – at least not in ways you can see. And because you can’t see...
