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Making Your Voice Heard in a Noisy Market

by Margaret Johnson | Content Strategy, Engagement Marketing

It’s hard to be heard when everyone in your market is saying basically the same thing. It’s hard to stand out in any meaningful way from your competitors if everyone is offering the same benefits or the same product for the same price or delivering the...

The One-Inch Rule of Effective Marketing

by Margaret Johnson | Content Marketing, Engagement Marketing

Have you ever opted in for a document on a website, and the next thing you know, you’re getting an email or a phone call from someone asking to set up a meeting with you? Annoying, isn’t it? Just because you had a passing interest in something offered and...

How To Plan for Successful Campaigns

by Kim Albee | Content Strategy, Engagement Marketing, Lead Generation

  I came across a Facebook Ad the other day which brought to mind the well know saying, “failing to plan is planning to fail”. The ad was promoting a lead magnet on the theme of digital marketing. As I am always eager to keep abreast of what’s...

Why Re-Engagement Is As Important as Engagement

by Margaret Johnson | Content Marketing, Engagement Marketing

Your list is growing colder by the day. Maybe you haven’t emailed them for a while. Maybe you’ve been emailing all along – nice valuable bits of content, and some of the people on your list have been enjoying what you’ve been sending. What...

Different Emails for Different Buyer Types – Try This

by Margaret Johnson | Buyer Personas, Email Marketing, Engagement Marketing

Do you respond to every email you receive? Of course not! But let’s be honest – so many marketers put the same kind of message out, time after time, hoping that some sort of result will occur. Well, it’s true – you will get some responses. But...

Building Relationships Starts with Content

by Margaret Johnson | Content Marketing, Content Strategy, Engagement Marketing

I know, I know! Content is the big elephant in the corner of the marketing room, isn’t it? What should I write? When should I write it? How do I know what to write about? How do I share my content? So many questions… and they all start with one hard truth:...
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