by Margaret Johnson | Content Marketing, Engagement Marketing
Have you ever opted in for a document on a website, and the next thing you know, you’re getting an email or a phone call from someone asking to set up a meeting with you? Annoying, isn’t it? Just because you had a passing interest in something offered and...
by Kim Albee | Content Strategy, Engagement Marketing, Lead Generation
I came across a Facebook Ad the other day which brought to mind the well know saying, “failing to plan is planning to fail”. The ad was promoting a lead magnet on the theme of digital marketing. As I am always eager to keep abreast of what’s...
by Margaret Johnson | Content Marketing, Engagement Marketing
Your list is growing colder by the day. Maybe you haven’t emailed them for a while. Maybe you’ve been emailing all along – nice valuable bits of content, and some of the people on your list have been enjoying what you’ve been sending. What...
by Margaret Johnson | Buyer Personas, Email Marketing, Engagement Marketing
Do you respond to every email you receive? Of course not! But let’s be honest – so many marketers put the same kind of message out, time after time, hoping that some sort of result will occur. Well, it’s true – you will get some responses. But...
by Margaret Johnson | Content Marketing, Content Strategy, Engagement Marketing
I know, I know! Content is the big elephant in the corner of the marketing room, isn’t it? What should I write? When should I write it? How do I know what to write about? How do I share my content? So many questions… and they all start with one hard truth:...
by Margaret Johnson | Email Marketing, Engagement Marketing
Bad marketing can be more powerful than good marketing. Bad marketing can hurt your brand and your reputation. It can turn off your best potential customers. Or it might do none of those things – at least not in ways you can see. And because you can’t see...
