by Margaret Johnson | Personalization
We’ve all seen it: the email that lands in your inbox with your name in the subject line and a line about something meaningless – like a restaurant you’ve never been to… in a suburb you don’t even live in. Welcome to the uncanny valley of “personalization”...
by Margaret Johnson | Personalization
This is a funny story. Hold on to your hat and prepare to chortle, giggle-snort, and perhaps even guffaw along with me as I share it with you. It all started a month ago today, and it lasted for 6 days. The four emails I’m going to share with you arrived, in...
by Kim Albee | Personalization
Ignoring this one thing tells the people on your list all they need to know about how much you care about them. A Real-Life Email Marketing Fail (That Started So Well) This company came SOOOO close to a great implementation… I still cannot believe that marketers...
