by Margaret Johnson | Buyer Personas, Lead Generation, Website
What do you do when you want to attract leads who are perfect for you or your business? Leads who could become your customers? And not just any customers, but the kind of customers you really want to have? You know, of course, that everything starts with traffic....
by Margaret Johnson | Buyer Personas, Content Marketing, Engagement Marketing
In my last blog post, Sales and Marketing – Explaining the Disconnect, I introduced you to the Why Chain, a concept that I originally developed as a way for organizations to understand the difference between real outcomes and red herrings in a decision process....
by Margaret Johnson | Buyer Personas, Content Marketing, Content Strategy
Throwing spaghetti against the wall to see what sticks doesn’t sound like a great idea, does it? In fact, it can really mess things up. Without a good, solid content strategy, content marketing becomes an exercise in throwing content at leads, hoping something...
by Chip Fox | Buyer Personas, Content Strategy, Webinars
Buyer Personas are in trouble. Most buyer personas focus on irrelevant details and end up missing the mark. Do yours include hobbies? Aspirations? Marital status? If so, your personas likely don’t provide the info you really need to influence the buying decisions....
