by Margaret Johnson | Marketing Strategy
Every marketer I know is drowning in advice – and much of it contradicts the advice they got yesterday or the day before. “Write more blog posts.” “Add more personalization.” “Send more emails.” “Stop using opt-in forms – give your content away.” “Create...
by Margaret Johnson | Email Marketing, Marketing Strategy
I read a fascinating article this morning about a woman who took a $1,200 stimulus check and leveraged it into a TWO MILLION DOLLAR BUSINESS in less than one year. In the article, she shared something that I want to highlight for you: “The only difference...
by Kim Albee | Marketing Strategy
Everywhere you look today the world is changing. We are living in uncertain times. Never in history have information, money, power, or resources flowed so quickly and freely as they do today. While this is an amazing thing for global commerce and entrepreneurism, it’s...
by Kim Albee | Marketing Strategy
As an entrepreneur you are highly motivated, have lots of productive energy and crave anything which promises to make you stronger, faster or better in business. You can also wear many hats and have your fingers across many pies. All of these things make you great at...
by Kim Albee | Marketing Strategy
Are you “doing” a lot in your marketing? You’ve got a free gift that you give away on a landing page or maybe you’re running Facebook ads to grow your email list. Perhaps you’ve got a webinar or Facebook lives that you are tackling. Could...
by Margaret Johnson | Marketing Strategy
The Problem With Measuring Marketing ROI I’ve had so many conversations with marketers about measuring marketing ROI. Usually those conversations are with marketers who are being asked to justify their own existence. “Show us what marketing is doing for...
