by Margaret Johnson | Content Marketing
When Content Feels Like a Sales Ambush: Common Marketing Mistakes Have you ever opted in for a document on a website, and the next thing you know, you’re getting an email or a phone call from someone asking to set up a meeting with you? Annoying, isn’t it?...
by Margaret Johnson | Buyer Personas
Why Niche Marketing Strategy Increases Your Business Reach It seems counter-intuitive, doesn’t it? How could narrowing your niche actually broaden your reach? If I had a dollar for every time I’ve heard a marketer say “But if I get too narrow, I...
by Margaret Johnson | Lead Segmentation
Why Email List Segmentation Is Like Sorting Your Laundry If you are a person who throws all the clothes into the washer without sorting out colors, temperature requirements, and dirt levels, you might not get this post. If, on the other hand, you wash your whites only...
by Margaret Johnson | Lead Nurturing
Sales pitches. Some days it seems like everything is a sales pitch. Buy this. How about that? Discount now! Going, going, gone. Some days it seems like the sales pitches themselves need to be going, going, gone, doesn’t it? That’s exactly what will happen....
by Margaret Johnson | Email Marketing
Multiple times each day, I receive an email solicitation of some sort, trying to tempt me to try a new service, set up a meeting, or take some sort of action. Sometimes, they sound intriguing. (Mostly, though, they’re people trying to sell me lists of people...
by Margaret Johnson | Content Strategy
Why Some Content Hurts Your Marketing Instead of Helping It Marketing begins and ends with content. We’ve talked about this exhaustively, as you know. But… could you create content that ISN’T good content for marketing? Are there types of content...
