by Margaret Johnson | Email Marketing
How do you 10x the results of your email communication? While most entrepreneurs have the concept of an email list, too many lose sight that their list represents leads who are interested in different subjects and have different problems. Genoo’s President and...
by Margaret Johnson | Email Marketing
The current email statistics are staggering. Stunning. Sobering. Like this one: by this time next year, Statista predicts that over 347 billion emails will be sent and received PER DAY. Wow! The average person received around 121 emails per day in 2019. That number is...
by Margaret Johnson | Email Marketing, Marketing Strategy
I read a fascinating article this morning about a woman who took a $1,200 stimulus check and leveraged it into a TWO MILLION DOLLAR BUSINESS in less than one year. In the article, she shared something that I want to highlight for you: “The only difference...
by Margaret Johnson | Email Marketing, Lead Nurturing
Have you ever received an email from a company after a long while and thought to yourself, “Gee, I was wondering whatever might have happened to them”? Your answer to that question – and I’m guessing here – is most likely...
by Margaret Johnson | Content Marketing
When Content Feels Like a Sales Ambush: Common Marketing Mistakes Have you ever opted in for a document on a website, and the next thing you know, you’re getting an email or a phone call from someone asking to set up a meeting with you? Annoying, isn’t it?...
by Margaret Johnson | Buyer Personas
Why Niche Marketing Strategy Increases Your Business Reach It seems counter-intuitive, doesn’t it? How could narrowing your niche actually broaden your reach? If I had a dollar for every time I’ve heard a marketer say “But if I get too narrow, I...
