by Margaret Johnson | Call-To-Action (CTA) Content
What calls-to-action are on your website right now? Are you missing the opportunity to engage the vast majority of your website visitors? The Problem: Most Websites Only Offer Bottom-Funnel CTAs Most of the websites I evaluate (and that’s a LOT of websites) are...
by Margaret Johnson | Call-To-Action (CTA) Content
Your Button Text Might Be Costing You Clicks How’s that “Submit” button working for you? Or the ever-popular “Learn More” button? How about “Click Here”? Or “Download Now”? Yes, it’s time to think about the...
by Margaret Johnson | Email Marketing
How do you 10x the results of your email communication? While most entrepreneurs have the concept of an email list, too many lose sight that their list represents leads who are interested in different subjects and have different problems. Genoo’s President and...
by Margaret Johnson | Email Marketing
The current email statistics are staggering. Stunning. Sobering. Like this one: by this time next year, Statista predicts that over 347 billion emails will be sent and received PER DAY. Wow! The average person received around 121 emails per day in 2019. That number is...
by Margaret Johnson | Email Marketing, Marketing Strategy
I read a fascinating article this morning about a woman who took a $1,200 stimulus check and leveraged it into a TWO MILLION DOLLAR BUSINESS in less than one year. In the article, she shared something that I want to highlight for you: “The only difference...
by Margaret Johnson | Email Marketing, Lead Nurturing
Have you ever received an email from a company after a long while and thought to yourself, “Gee, I was wondering whatever might have happened to them”? Your answer to that question – and I’m guessing here – is most likely...
