by Margaret Johnson | Lead Nurturing
Whether you have just started out building your email list or you’ve been marketing to your list for a long time, you may have asked yourself this question: “How many emails should I have in my nurturing sequences?” If you’re not using...
by Margaret Johnson | Marketing Strategy
The Problem With Measuring Marketing ROI I’ve had so many conversations with marketers about measuring marketing ROI. Usually those conversations are with marketers who are being asked to justify their own existence. “Show us what marketing is doing for...
by Margaret Johnson | Email Marketing
As we in the northern hemisphere prepare for the arrival of winter, we go through certain rituals – put the patio umbrella away, drain the hoses, wash the windows, winterize the car… you get the idea. For we who market, fall has a different meaning. Why...
by Margaret Johnson | Email Marketing
I’m going to say something here that may shock you. Your email open rate is pretty meaningless. I understand the urge to cue the bugles! Release the balloons! Break out the champagne! The open rate on your latest email is at 40%! Ever have one of those days? How could...
by Margaret Johnson | Lead Nurturing
Autoresponder vs. Lead Nurturing: They’re Not the Same If you want to engage with the people who opt in to your email list, you don’t want an autoresponder. You want lead nurturing. The term, autoresponder, has been so over-used, many people think that...
by Margaret Johnson | Content Marketing
“Thank you” – arguably one of the top two most polite expressions in any language. We’re taught from toddler-hood to say “thank you” when we’re given something (whether we asked for it or not). Thank you for the gift. Thank...
