by Margaret Johnson | Lead Nurturing
Autoresponder vs. Lead Nurturing: They’re Not the Same If you want to engage with the people who opt in to your email list, you don’t want an autoresponder. You want lead nurturing. The term, autoresponder, has been so over-used, many people think that...
by Margaret Johnson | Content Marketing
“Thank you” – arguably one of the top two most polite expressions in any language. We’re taught from toddler-hood to say “thank you” when we’re given something (whether we asked for it or not). Thank you for the gift. Thank...
by Margaret Johnson | Lead Segmentation
We talk about lead segmentation a lot. A lot of other people talk about lead segmentation, too, and there’s a lot of really bad advice running around out there in the interwebs. There are two ways in which lead segmentation can go horribly wrong. Let’s...
by Margaret Johnson | Content Marketing, Content Strategy
A recent survey and infographic released by SEMRush and The Content Marketing Institute talks about content marketing challenges. While we agree with the findings, we also feel like the conclusions were written for big companies, and not at all helpful for small and...
by Margaret Johnson | Lead Segmentation
No matter the size of your business, whether you’re a marketing team of one or twenty, whether you sell one product or service or hundreds to consumers or businesses, there are lessons to be learned from the Amazon marketing powerhouse. This crystallized for me...
by Margaret Johnson | Email Marketing
We get asked about links in emails a lot. How many links can I have? How many links are too many links? We want to give people lots of choices to click on, right? Well, maybe that’s not the right answer. Let me explain. You Want the Click First of all, we coach...
