by Margaret Johnson | Email Marketing, Engagement Marketing
Someone has moved the cheese. Marketing results aren’t what they once were. What worked two years ago, five years ago, ten years ago – those tactics don’t work any more. Something has changed, and it’s a big something. Here’s the thing:...
by Margaret Johnson | Lead Generation
Why Traffic Alone Won’t Bring You Perfect-Fit Leads What do you do when you want to attract leads who are perfect for you or your business? Leads who could become your customers? And not just any customers, but the kind of customers you really want to have? You...
by Margaret Johnson | Website
Is Your Website Working for You? What is your website doing for you? Is it allowing you to capture and engage your perfect potential customers? Are you attracting site visitors who are just beginning their buyers’ journey and giving them a way to engage with...
by Margaret Johnson | Email Marketing
Why “Buy Now” Emails Won’t Solve Your Sales Problem It’s a fact: no one can make someone do something they aren’t ready to do. Just like you can’t make someone wash a car, even if it is filthy, if they’re not ready to do it....
by Margaret Johnson | Email Marketing
The inbox is a cave, and a madly rushing stream runs through that cave. You can hear the stream rushing, but you can’t see it, because it is dark. Every email in that inbox is a voice in the darkness, trying to get your attention. One is calling “I sell...
by Margaret Johnson | Lead Nurturing
What Happens After Someone Opts In? We as marketers work tirelessly to get leads to opt-in or subscribe…but then what? Often times, we see those new leads simply added to the standard email cadence, frequently without paying attention to how that lead came in, what...
