by Margaret Johnson | Personalization
This is a funny story. Hold on to your hat and prepare to chortle, giggle-snort, and perhaps even guffaw along with me as I share it with you. It all started a month ago today, and it lasted for 6 days. The four emails I’m going to share with you arrived, in...
by Margaret Johnson | Lead Nurturing
The Proven Impact of Lead Nurturing: Key Statistics Lead nurturing, done well, can yield TREMENDOUS results. A few stats to consider: Companies that excel at lead nurturing generate 50% more sales ready leads at 33% lower cost. (Source: Forrester Research) Nurtured...
by Margaret Johnson | Engagement Marketing
In today’s digital landscape, simply having a blog is not enough. In an era where content abundance challenges make it harder than ever to capture attention, let’s uncover the secrets that many marketers overlook, empowering you to utilize your blog as a...
by Margaret Johnson | Lead Segmentation
Most marketers understand, at this point, that sending the same messages to everyone on your list all the time is not really helping. We all know that trying to be all things to all people results in being nothing to anyone. Being generic doesn’t work. The key...
by Margaret Johnson | Lead Generation
That IS the question. The conventional wisdom in the marketing world is that you need free stuff, typically documents like white papers, quick start guides, cheat sheets, etc., in order to attract people into your list. You must provide value for which they will...
by Margaret Johnson | Content Strategy
How to Be Heard When Everyone Sounds the Same It’s hard to be heard when everyone in your market is saying basically the same thing. It’s hard to stand out in any meaningful way from your competitors if everyone is offering the same benefits or the same...
