by Margaret Johnson | Visibility & Discoverability
Why Discoverability Is a System, Not a Sprint There’s a moment every January – right around the time people are still pretending they like their new planners – when marketers collectively decide that this is the year they’ll finally “get found.” More SEO....
by Margaret Johnson | Email Marketing
You just sent your latest email and saw a 10% click-through rate. Feels good, right? You’re exceeding industry benchmarks (really!), so it must be a reason to celebrate. But before you pop the champagne, it’s worth understanding why open rates mislead...
by Margaret Johnson | Personalization
We’ve all seen it: the email that lands in your inbox with your name in the subject line and a line about something meaningless – like a restaurant you’ve never been to… in a suburb you don’t even live in. Welcome to the uncanny valley of “personalization”...
by Margaret Johnson | Marketing Automation
Why Marketers Struggle With Time Management Juggling multiple tasks is no small feat. In the realm of marketing, professionals often find themselves trapped in a cycle of planning, executing, and analyzing without a moment’s pause. Wait. Is that REALLY the cycle...
by Margaret Johnson | Personalization
This is a funny story. Hold on to your hat and prepare to chortle, giggle-snort, and perhaps even guffaw along with me as I share it with you. It all started a month ago today, and it lasted for 6 days. The four emails I’m going to share with you arrived, in...
by Margaret Johnson | Lead Nurturing
The Proven Impact of Lead Nurturing: Key Statistics Lead nurturing, done well, can yield TREMENDOUS results. A few stats to consider: Companies that excel at lead nurturing generate 50% more sales ready leads at 33% lower cost. (Source: Forrester Research) Nurtured...
