by Margaret Johnson | Website
If I hear this one more time, I think I shall burst into flames. “We’ve hired a firm to do SEO for us,” or “we need to appear in page one of search results.” Well, maybe not actual flames… but gosh, I would say to all of you people...
by Margaret Johnson | Website
How to Build Landing Pages That Actually Convert Do you have a high bounce rate on your landing pages? Identifying the conversion blocks on your website will allow you to increase the percentage of visitors who experience that all-important “aha moment”...
by Margaret Johnson | Call-To-Action (CTA) Content
Why Great CTAs and Landing Pages Drive Better Results Most marketers struggle when it comes to tracking lead interests, being seen as relevant, and converting their leads to customers. If this describes some of the challenges you are facing, then creating GREAT calls...
by Margaret Johnson | Lead Nurturing
Why 79% of Marketing Leads Never Convert—And How to Fix It Did you know that 79% of marketing leads never convert into sales? Marketing Sherpa has found that the cause of this poor performance is due to a lack of lead nurturing. If you haven’t implemented nurturing...
by Margaret Johnson | Email Marketing, Marketing Automation
Did you know that email has one of the highest ROI’s of any marketing tactic? But most people don’t have the metrics to allow them to capitalize on what’s important with email today: Metrics that go beyond the click. If you cannot get engagement, you won’t get...
by Margaret Johnson | Buyer Personas, Content Strategy
Buyer Personas are in trouble. Most buyer personas focus on irrelevant details and end up missing the mark. Do yours include hobbies? Aspirations? Marital status? If so, your personas likely don’t provide the info you really need to influence the buying decisions....
