by Margaret Johnson | Lead Segmentation
What if you could stop wasting time on segmenting leads? Would that save you some time and energy? You bet it would! Why Traditional Lead Segmentation Advice Falls Short Yet how many times have we heard marketing consultants say it? How many email packages tell you to...
by Margaret Johnson | Email Marketing, Lead Nurturing, Marketing Automation
Have your emails been ending up on the sides of milk cartons – vanished without a trace? Well, you can end your search and rescue mission because Chris Lang, email deliverability guru and CEO of Key Web Data, sits down with Kim Albee for a very eye-opening...
by Margaret Johnson | Lead Generation
Why do we think events are important as a part of a healthy content strategy? Simple – our own results. In fact, just since February our lead generation efforts have produced 354% new inbound leads over the same period last year, and our event registrations have...
by Margaret Johnson | Content Marketing, Email Marketing
Are your open rates decreasing? Are you getting less clickthroughs and engagement with your email marketing campaigns, and can’t seem to figure out why? The problem might just lie within your Subject Lines or Headlines. Creating headlines that are boring or...
by Margaret Johnson | Website
If I hear this one more time, I think I shall burst into flames. “We’ve hired a firm to do SEO for us,” or “we need to appear in page one of search results.” Well, maybe not actual flames… but gosh, I would say to all of you people...
by Margaret Johnson | Website
How to Build Landing Pages That Actually Convert Do you have a high bounce rate on your landing pages? Identifying the conversion blocks on your website will allow you to increase the percentage of visitors who experience that all-important “aha moment”...
