by Margaret Johnson | Call-To-Action (CTA) Content, Content Strategy, Website
Do you ever feel like you’re talking about vanilla ice cream in a rainbow sherbet world? Do you wonder why your phone isn’t ringing off the hook when you’ve paid a consultant for expensive SEO tactics? The answers to these questions could be simpler than you think:...
by Margaret Johnson | Call-To-Action (CTA) Content, Content Strategy
Did you know that EVERY decision that you make is due to emotions? Even if you consider yourself a logic-based decision-maker, it’s emotion that evokes action. To mask that emotional “choosing” (unconscious mostly), we follow up immediately with the logical reasons...
by Margaret Johnson | Website
It’s time we had a heart-to-heart talk about this. We all know that images make web content look good, much like butter makes things taste good, right? Images make everything more compelling. We are fed studies about how Facebook posts get more...
by Margaret Johnson | Content Strategy
Did you know 90% of mustard is left on the side of the plate? Today, if your content isn’t relevant, you could be left there too. In this webinar, we crack how people consume and snack on information so that your content will hit-the-mark and your brand won’t be...
