by Margaret Johnson | Call-To-Action (CTA) Content
Why Great CTAs and Landing Pages Drive Better Results Most marketers struggle when it comes to tracking lead interests, being seen as relevant, and converting their leads to customers. If this describes some of the challenges you are facing, then creating GREAT calls...
by Margaret Johnson | Lead Nurturing
Why 79% of Marketing Leads Never Convert—And How to Fix It Did you know that 79% of marketing leads never convert into sales? Marketing Sherpa has found that the cause of this poor performance is due to a lack of lead nurturing. If you haven’t implemented nurturing...
by Margaret Johnson | Email Marketing, Marketing Automation
Did you know that email has one of the highest ROI’s of any marketing tactic? But most people don’t have the metrics to allow them to capitalize on what’s important with email today: Metrics that go beyond the click. If you cannot get engagement, you won’t get...
by Margaret Johnson | Buyer Personas, Content Strategy
Buyer Personas are in trouble. Most buyer personas focus on irrelevant details and end up missing the mark. Do yours include hobbies? Aspirations? Marital status? If so, your personas likely don’t provide the info you really need to influence the buying decisions....
by Margaret Johnson | Call-To-Action (CTA) Content, Content Strategy, Website
Do you ever feel like you’re talking about vanilla ice cream in a rainbow sherbet world? Do you wonder why your phone isn’t ringing off the hook when you’ve paid a consultant for expensive SEO tactics? The answers to these questions could be simpler than you think:...
by Margaret Johnson | Call-To-Action (CTA) Content, Content Strategy
Did you know that EVERY decision that you make is due to emotions? Even if you consider yourself a logic-based decision-maker, it’s emotion that evokes action. To mask that emotional “choosing” (unconscious mostly), we follow up immediately with the logical reasons...
