by Margaret Johnson | Email Marketing
Why ‘Push and Hope’ Email Tactics Fail Your Business I just got another email from someone I’ve never heard of, asking for a meeting to tell me about their solution to a problem I don’t even have. The email gives me zero value; it’s all...
by Margaret Johnson | Buyer Personas
Use the Why Chain to Understand What Really Drives Your Customers In my last blog post, I introduced you to the Why Chain, a concept that I originally developed as a way for organizations to understand the difference between real outcomes and red herrings in a...
by Margaret Johnson | Marketing Strategy
Why Marketing and Sales Are Still Disconnected There’s been a lot published over the years about overcoming the disconnect between Marketing and Sales, right? Recently, in fact, CMO published an article on this very topic. (It’s a pretty good article, but...
by Margaret Johnson | Engagement Marketing
Why I Call It Engagement Marketing Instead of Content Marketing Content Marketing. For some people, it’s a buzzword. For me, it’s a miracle. I absolutely LOVE content marketing. It’s magical. It’s empowering. It’s a beautiful dance that I...
by Margaret Johnson | Content Strategy
Why Most Content Gets Ignored (And How to Fix It) A recent KFBC study estimated that “by 2015, 8 zettabytes of content will be created and shared every day on the internet. To put that in perspective, 1 zettabyte = 8 trillion gigabytes. To put that another way,...
by Margaret Johnson | Content Strategy
Hope Marketing: When Content Strategy Is Just Spaghetti on the Wall Throwing spaghetti against the wall to see what sticks doesn’t sound like a great idea, does it? In fact, it can really mess things up. Without a good, solid content strategy, content marketing...
