by Margaret Johnson | Content Strategy
Why Most Content Gets Ignored (And How to Fix It) A recent KFBC study estimated that “by 2015, 8 zettabytes of content will be created and shared every day on the internet. To put that in perspective, 1 zettabyte = 8 trillion gigabytes. To put that another way,...
by Margaret Johnson | Content Strategy
Hope Marketing: When Content Strategy Is Just Spaghetti on the Wall Throwing spaghetti against the wall to see what sticks doesn’t sound like a great idea, does it? In fact, it can really mess things up. Without a good, solid content strategy, content marketing...
by Margaret Johnson | Lead Segmentation
What if you could stop wasting time on segmenting leads? Would that save you some time and energy? You bet it would! Why Traditional Lead Segmentation Advice Falls Short Yet how many times have we heard marketing consultants say it? How many email packages tell you to...
by Margaret Johnson | Email Marketing, Lead Nurturing, Marketing Automation
Have your emails been ending up on the sides of milk cartons – vanished without a trace? Well, you can end your search and rescue mission because Chris Lang, email deliverability guru and CEO of Key Web Data, sits down with Kim Albee for a very eye-opening...
by Margaret Johnson | Lead Generation
Why do we think events are important as a part of a healthy content strategy? Simple – our own results. In fact, just since February our lead generation efforts have produced 354% new inbound leads over the same period last year, and our event registrations have...
by Margaret Johnson | Content Marketing, Email Marketing
Are your open rates decreasing? Are you getting less clickthroughs and engagement with your email marketing campaigns, and can’t seem to figure out why? The problem might just lie within your Subject Lines or Headlines. Creating headlines that are boring or...
