by Margaret Johnson | Content Marketing, Content Strategy
A recent survey and infographic released by SEMRush and The Content Marketing Institute talks about content marketing challenges. While we agree with the findings, we also feel like the conclusions were written for big companies, and not at all helpful for small and...
by Margaret Johnson | Content Marketing, Content Strategy
Ask the Google for “holding a great brainstorming session” and you’ll find over 54,000,000 (yes, 54 MILLION) results. Add in “content marketing” and you’ll find thousands more. No need to wade through all of those (unless you want...
by Margaret Johnson | Content Strategy
Why Most Content Gets Ignored (And How to Fix It) A recent KFBC study estimated that “by 2015, 8 zettabytes of content will be created and shared every day on the internet. To put that in perspective, 1 zettabyte = 8 trillion gigabytes. To put that another way,...
by Margaret Johnson | Content Strategy
Hope Marketing: When Content Strategy Is Just Spaghetti on the Wall Throwing spaghetti against the wall to see what sticks doesn’t sound like a great idea, does it? In fact, it can really mess things up. Without a good, solid content strategy, content marketing...
by Kim Albee | Call-To-Action (CTA) Content, Content Strategy, Lead Generation
Do you want to increase your prospect potential, build a more engaged list, and have a reason to reach out to people who come to your site? Well then building a GOOD attractor is the way to do it! With good attractors you can provide value to your audience, but most...
by Margaret Johnson | Buyer Personas, Content Strategy
Buyer Personas are in trouble. Most buyer personas focus on irrelevant details and end up missing the mark. Do yours include hobbies? Aspirations? Marital status? If so, your personas likely don’t provide the info you really need to influence the buying decisions....
