by Margaret Johnson | Content Marketing
Why Content Strategy Matters More Than Content Itself Why is content so important? “I’ve got a Contact Us button on every page of my website, and that’s all I need, right?” Nope. “I’ve got a blog with a Subscribe button on it....
by Margaret Johnson | Email Marketing
Personal emails perform well. So here’s my question: if personal emails perform well, why don’t more people do them? There are two key aspects to personal emails. 1. The FROM address. That’s right – who is your email from? In the inbox of your...
by Margaret Johnson | Email Marketing
Small and mid-sized businesses need to make every email count. Step One, is to “let go of the pretty” to increase the chance that the emails you send will land in the inboxes and that they will actually be read. Before you read further, make sure you...
by Margaret Johnson | Email Marketing
Do beautiful emails really grab the attention of your recipients? Do big graphics at the top of your email cause people to get engaged? Does the path to email success include a designer, some fancy HTML, lots of pictures, and special fonts? Why Pretty Emails May Be...
by Margaret Johnson | Marketing Automation
Why Traditional Marketing Surveys Don’t Work Anymore Using surveys in an attempt to gather (extract?) information from prospects is an old marketing tactic. But, since most people hate surveys, what did we, as marketers, do? We attached prizes to them, right?...
by Margaret Johnson | Content Marketing, Email Marketing, Engagement Marketing
I had an interesting conversation this morning with a client. His company is loaded with people who want to do the same thing they have always done. In their minds, it’s working. In their minds, it’s the way things should be. These people are complacent,...
