by Margaret Johnson | Content Marketing
Well, here’s a content marketing conundrum. According to a 2015 study by Hubspot, based on results from their customer base, companies that publish blog posts 16 or more times per month get about 3.5X website traffic and about 4.5X more leads than companies that...
by Margaret Johnson | Content Marketing, Content Strategy
Ask the Google for “holding a great brainstorming session” and you’ll find over 54,000,000 (yes, 54 MILLION) results. Add in “content marketing” and you’ll find thousands more. No need to wade through all of those (unless you want...
by Margaret Johnson | Email Marketing
Why ‘Push and Hope’ Email Tactics Fail Your Business I just got another email from someone I’ve never heard of, asking for a meeting to tell me about their solution to a problem I don’t even have. The email gives me zero value; it’s all...
by Margaret Johnson | Buyer Personas
Use the Why Chain to Understand What Really Drives Your Customers In my last blog post, I introduced you to the Why Chain, a concept that I originally developed as a way for organizations to understand the difference between real outcomes and red herrings in a...
by Margaret Johnson | Marketing Strategy
Why Marketing and Sales Are Still Disconnected There’s been a lot published over the years about overcoming the disconnect between Marketing and Sales, right? Recently, in fact, CMO published an article on this very topic. (It’s a pretty good article, but...
by Margaret Johnson | Engagement Marketing
Why I Call It Engagement Marketing Instead of Content Marketing Content Marketing. For some people, it’s a buzzword. For me, it’s a miracle. I absolutely LOVE content marketing. It’s magical. It’s empowering. It’s a beautiful dance that I...
