by Kim Albee | Email Marketing, Marketing Automation
“We don’t think our emails are getting delivered.” It’s a complaint we hear all too often, usually right out of the gate when we’re being asked to take a look at an organization’s email strategy. The first “take a look”...
by Margaret Johnson | Email Marketing, Marketing Automation
It’s a fact: no one can make someone do something they aren’t ready to do. Just like you can’t make someone wash a car, even if it is filthy, if they’re not ready to do it. Emails can’t make someone buy whatever you’re selling if...
by Margaret Johnson | Email Marketing, Lead Nurturing, Marketing Automation
We as marketers work tirelessly to get leads to opt-in or subscribe…but then what? Often times, we see those new leads simply added to the standard email cadence, frequently without paying attention to how that lead came in, what their interests are, or why...
by Margaret Johnson | Content Marketing, Marketing Automation
Why is content so important? “I’ve got a Contact Us button on every page of my website, and that’s all I need, right?” Nope. “I’ve got a blog with a Subscribe button on it. That’s enough, right?” Nope, again....
by Margaret Johnson | Interviews, Marketing Automation, Marketing Tools
Using surveys in an attempt to gather (extract?) information from prospects is an old marketing tactic. But, since most people hate surveys, what did we, as marketers, do? We attached prizes to them, right? “Fill out this survey and be entered to win a...
by Kim Albee | Email Marketing, Marketing Automation
One common misconception about marketing automation is that it’s basically a life-support system for scheduling and sending emails. We’ve been told that humans only use 10% of their brains, right? Similarly, most marketers only use 10% of their marketing automation...
