by Kim Albee | Marketing Automation
Marketing Automation Is More Than Just Sending Emails One common misconception about marketing automation is that it’s basically a life-support system for scheduling and sending emails. We’ve been told that humans only use 10% of their brains, right? Similarly, most...
by Margaret Johnson | Email Marketing, Lead Nurturing, Marketing Automation
Have your emails been ending up on the sides of milk cartons – vanished without a trace? Well, you can end your search and rescue mission because Chris Lang, email deliverability guru and CEO of Key Web Data, sits down with Kim Albee for a very eye-opening...
by Margaret Johnson | Email Marketing, Marketing Automation
Did you know that email has one of the highest ROI’s of any marketing tactic? But most people don’t have the metrics to allow them to capitalize on what’s important with email today: Metrics that go beyond the click. If you cannot get engagement, you won’t get...
by Kim Albee | Content Strategy, Marketing Automation
Lack of quality content might be a little vague. You may have GREAT content that isn’t converting and engaging leads like you need it to. The content might be really good, but it lacks quality because it isn’t “performing” (i.e. producing the...
by Kim Albee | Content Strategy, Marketing Automation
I was reading a recent blog post by Dan Freeman on “Who’s winning and losing in marketing automation?” where he used a service to analyze the number of websites with tracking code embedded from some of the marketing automation vendors in the marketplace. While not...
