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Sender Name Can Get Your Email Read

by Margaret Johnson | Marketing Automation, Email Marketing

What do you put in the “Sender Name” field in your marketing emails? What you choose can make the difference between getting your email read and getting it passed over. Could you be shooting yourself in the proverbial foot without even realizing it?...

Don’t Be Seduced By Your Email Open Rate

by Margaret Johnson | Marketing Automation, Email Marketing

Cue the bugles! Release the balloons! Break out the champagne! The open rate on your latest email is at 40%! Ever have one of those days? How could anything go more perfectly? I mean, you crafted an elegant and enticing email. It’s gorgeous – and look, so many people...

WWAD? Lessons from the Amazon Marketing Powerhouse

by Margaret Johnson | Marketing Automation, Lead Segmentation

What would Amazon do? No matter the size of your business, whether you’re a marketing team of one or twenty, whether you sell one product or service or hundreds to consumers or businesses, there are lessons to be learned from the Amazon marketing powerhouse....

Links in Emails – How Many Should I Have?

by Margaret Johnson | Email Marketing, Marketing Automation

We get asked about links in emails a lot. How many links can I have? How many links are too many links? We want to give people lots of choices to click on, right? Well, maybe that’s not the right answer. Let me explain. First of all, we coach people that...

GDPR and the US-Based Marketer – What You Need to Know

by Kim Albee | Marketing Automation, Email Marketing

Disclaimer: We are not lawyers, and this should not be construed as legal advice. This post is intended for informational purposes only. You must consult your own legal adviser to understand your own / your organization’s obligations and responsibilities...

Emails Aren’t Delivered; People Are Not Engaged

by Kim Albee | Email Marketing, Marketing Automation

“We don’t think our emails are getting delivered.” It’s a complaint we hear all too often, usually right out of the gate when we’re being asked to take a look at an organization’s email strategy. The first “take a look”...
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