by Margaret Johnson | Email Marketing
Why ‘Push and Hope’ Email Tactics Fail Your Business I just got another email from someone I’ve never heard of, asking for a meeting to tell me about their solution to a problem I don’t even have. The email gives me zero value; it’s all...
by Margaret Johnson | Email Marketing, Lead Nurturing, Marketing Automation
Have your emails been ending up on the sides of milk cartons – vanished without a trace? Well, you can end your search and rescue mission because Chris Lang, email deliverability guru and CEO of Key Web Data, sits down with Kim Albee for a very eye-opening...
by Margaret Johnson | Content Marketing, Email Marketing
Are your open rates decreasing? Are you getting less clickthroughs and engagement with your email marketing campaigns, and can’t seem to figure out why? The problem might just lie within your Subject Lines or Headlines. Creating headlines that are boring or...
by Margaret Johnson | Email Marketing, Marketing Automation
Did you know that email has one of the highest ROI’s of any marketing tactic? But most people don’t have the metrics to allow them to capitalize on what’s important with email today: Metrics that go beyond the click. If you cannot get engagement, you won’t get...
by Kim Albee | Call-To-Action (CTA) Content, Content Strategy, Email Marketing
The internet has changed the buying process for consumers and businesses alike. For decades, companies could control the information about their products and services, and spoon-feed it as necessary to potential customers. That reality has gone bye bye for good. Small...
