by Kim Albee | Marketing Automation, Content Marketing
It feels like Covid19 has plunged the world into a bad fever dream, tossing and turning while everyone’s worst fears threaten to form into a dystopian nightmare. But when morning arrives, the bad news stories are still there and it seems like they are getting worse as...
by Kim Albee | Content Marketing
The internet….It’s like the wild, wild west out there. I’m sure you have heard a story of some poor unsuspecting person who was scammed by an imposter and ended up losing their life savings. Now, I know you’re probably thinking “I would never fall for that”… and...
by Margaret Johnson | Content Marketing
In my last post, I talked about re-engagement. It’s important to track your email openers and clickers, so you can easily find the people who are NOT opening and clicking your emails, because those are the people you’ll want to deliberately re-engage with...
by Margaret Johnson | Content Marketing, Engagement Marketing
Your list is growing colder by the day. Maybe you haven’t emailed them for a while. Maybe you’ve been emailing all along – nice valuable bits of content, and some of the people on your list have been enjoying what you’ve been sending. What...
by Margaret Johnson | Content Marketing, Content Strategy, Engagement Marketing
I know, I know! Content is the big elephant in the corner of the marketing room, isn’t it? What should I write? When should I write it? How do I know what to write about? How do I share my content? So many questions… and they all start with one hard truth:...
by Margaret Johnson | Content Marketing, Content Strategy, Email Marketing
Years ago, when I was running marketing for an IT consulting company, time was my biggest challenge. I was writing blog posts. I was writing emails. I was writing social media posts. I was doing… everything. And it felt like everything I did was single-purpose....
