by Kim Albee | Lead Generation
How to Create Content That Generates Quality Leads We all want our content to work, right? And a quick Google search revealed this simple straight-forward step-by-step fail-proof process: Research your customer avatar Choose your content types Choose your content...
by Kim Albee | Email Marketing
“Email Marketing Is Dead”—No, It Isn’t I’m not sure who the brainiac is who let slip that “email marketing is dead” but I’d sure love to have a word with them to set some things straight (and hit them upside the head, lol). I know it can...
by Kim Albee | Marketing Strategy
Everywhere you look today the world is changing. We are living in uncertain times. Never in history have information, money, power, or resources flowed so quickly and freely as they do today. While this is an amazing thing for global commerce and entrepreneurism, it’s...
by Kim Albee | Marketing Automation
Recently, we highlighted that there are over 7,000 different digital marketing tools to choose from…and growing! It’s no wonder so many people feel inundated and overwhelmed by all this. The sheer complexity of today’s digital marketing landscape...
by Kim Albee | Marketing Automation
For as long as there have been goods to sell, there have been people inventing creative ways to make their product or service stand out. And you know what, it never seemed to be that complicated if you simply followed the 4 P’s of marketing – price, product,...
by Kim Albee | Engagement Marketing
Why Your Leads Engage But Never Buy The friend zone… (cue dramatic music!). It’s awkward in relationships, and it’s even worse in business – you don’t want to be there. But if you are there, then it’s not all bad news. What it shows is you are doing an...
