by Kim Albee | Content Marketing
The internet….it’s like the wild, wild west out there. I’m sure you have heard a story of some poor unsuspecting person who was scammed by an imposter and ended up losing their life savings. Now, I know you’re probably thinking “I would never fall for that”… and...
by Kim Albee | Marketing Strategy
As an entrepreneur you are highly motivated, have lots of productive energy and crave anything which promises to make you stronger, faster or better in business. You can also wear many hats and have your fingers across many pies. All of these things make you great at...
by Kim Albee | Engagement Marketing
The Cost of Poor Campaign Planning: A Real-World Example I came across a Facebook Ad the other day which brought to mind the well know saying, “failing to plan is planning to fail”. The ad was promoting a lead magnet on the theme of digital marketing. As I...
by Kim Albee | Engagement Marketing
When Your Marketing Stops Working You or your team have spent countless hours researching, planning, and rolling-out your digital marketing and sales tactics. And your efforts paid off! You were able to launch that new product, offer or service with great success. The...
by Kim Albee | Marketing Strategy
Are you “doing” a lot in your marketing? You’ve got a free gift that you give away on a landing page or maybe you’re running Facebook ads to grow your email list. Perhaps you’ve got a webinar or Facebook lives that you are tackling. Could...
by Kim Albee | Call-To-Action (CTA) Content, Lead Generation
Double opt-in requirements are a problem for marketers. Frankly, double opt-in requirements were created by email service providers to protect THEIR sender reputation, THEIR email deliverability rating. The claim was that anyone could put anyone else’s info into...
