by Margaret Johnson | Email Marketing
As we in the northern hemisphere prepare for the arrival of winter, we go through certain rituals – put the patio umbrella away, drain the hoses, wash the windows, winterize the car… you get the idea. For we who market, fall has a different meaning. Why...
by Margaret Johnson | Email Marketing
I’m going to say something here that may shock you. Your email open rate is pretty meaningless. I understand the urge to cue the bugles! Release the balloons! Break out the champagne! The open rate on your latest email is at 40%! Ever have one of those days? How could...
by Margaret Johnson | Email Marketing
We get asked about links in emails a lot. How many links can I have? How many links are too many links? We want to give people lots of choices to click on, right? Well, maybe that’s not the right answer. Let me explain. You Want the Click First of all, we coach...
by Margaret Johnson | Email Marketing, Engagement Marketing
Someone has moved the cheese. Marketing results aren’t what they once were. What worked two years ago, five years ago, ten years ago – those tactics don’t work any more. Something has changed, and it’s a big something. Here’s the thing:...
by Kim Albee | Email Marketing, Marketing Automation
Disclaimer: We are not lawyers, and this should not be construed as legal advice. This post is intended for informational purposes only. You must consult your own legal adviser to understand your own / your organization’s obligations and responsibilities...
by Kim Albee | Email Marketing
“We don’t think our emails are getting delivered.” It’s a complaint we hear all too often, usually right out of the gate when we’re being asked to take a look at an organization’s email strategy. The first “take a look”...
