by Kim Albee | Call-To-Action (CTA) Content, Content Strategy, Email Marketing
The internet has changed the buying process for consumers and businesses alike. For decades, companies could control the information about their products and services, and spoon-feed it as necessary to potential customers. That reality has gone bye bye for good. Small...
by Kim Albee | Content Strategy, Marketing Automation
I was reading a recent blog post by Dan Freeman on “Who’s winning and losing in marketing automation?” where he used a service to analyze the number of websites with tracking code embedded from some of the marketing automation vendors in the marketplace. While not...
by Kim Albee | Content Strategy, Website
As a B2B marketer you’ve likely have heard the phrase “Content is King.” So you started blogging, writing more articles or white papers, and posting videos to your website. Yet you still aren’t seeing the results you had hoped for in terms of converting website...
by Kim Albee | Content Strategy
You’ve probably heard about this thing called content marketing and been told you need to be doing more of it. But what exactly does that mean and how can you go about creating a content marketing mindset for your business? What is content marketing? Content marketing...
