by Kim Albee | Lead Nurturing
You or your team have spent countless hours researching, planning, and rolling-out your digital marketing and sales tactics. And your efforts paid off! You were able to launch that new product, offer or service with great success. The results you gained were...
by Margaret Johnson | Email Marketing, Lead Nurturing
Whether you have just started out building your email list or you’ve been marketing to your list for a long time, you may have asked yourself this question: “How many emails should I have in my nurturing sequences?” (If you’re not using...
by Margaret Johnson | Lead Nurturing, Email Marketing
If you want to engage with the people who opt in to your email list, you don’t want an autoresponder. You want lead nurturing. The term, autoresponder, has been so over-used, many people think that lead nurturing and autoresponders are the same. They’re...
by Margaret Johnson | Lead Segmentation, Lead Nurturing
We talk about lead segmentation a lot. A lot of other people talk about lead segmentation, too, and there’s a lot of really bad advice running around out there in the interwebs. There are two ways in which lead segmentation can go horribly wrong. Let’s...
by Margaret Johnson | Lead Nurturing
We as marketers work tirelessly to get leads to opt-in or subscribe…but then what? Often times, we see those new leads simply added to the standard email cadence, frequently without paying attention to how that lead came in, what their interests are, or why...
by Margaret Johnson | Email Marketing, Lead Nurturing
Personal emails perform well. So here’s my question: if personal emails perform well, why don’t more people do them? There are two key aspects to personal emails. 1. The FROM address. That’s right – who is your email from? In the inbox of your...
