by Margaret Johnson | Lead Nurturing
Autoresponder vs. Lead Nurturing: They’re Not the Same If you want to engage with the people who opt in to your email list, you don’t want an autoresponder. You want lead nurturing. The term, autoresponder, has been so over-used, many people think that...
by Margaret Johnson | Lead Nurturing
What Happens After Someone Opts In? We as marketers work tirelessly to get leads to opt-in or subscribe…but then what? Often times, we see those new leads simply added to the standard email cadence, frequently without paying attention to how that lead came in, what...
by Margaret Johnson | Email Marketing, Lead Nurturing, Marketing Automation
Have your emails been ending up on the sides of milk cartons – vanished without a trace? Well, you can end your search and rescue mission because Chris Lang, email deliverability guru and CEO of Key Web Data, sits down with Kim Albee for a very eye-opening...
by Margaret Johnson | Lead Nurturing
Why 79% of Marketing Leads Never Convert—And How to Fix It Did you know that 79% of marketing leads never convert into sales? Marketing Sherpa has found that the cause of this poor performance is due to a lack of lead nurturing. If you haven’t implemented nurturing...
