by Margaret Johnson | Email Marketing, Lead Generation
As we in the northern hemisphere prepare for the arrival of winter, we go through certain rituals – put the patio umbrella away, drain the hoses, wash the windows, winterize the car… you get the idea. For we who market, fall has a different meaning....
by Margaret Johnson | Lead Generation, Buyer Personas
What do you do when you want to attract leads who are perfect for you or your business? Leads who could become your customers? And not just any customers, but the kind of customers you really want to have? You know, of course, that everything starts with traffic....
by Kim Albee | Call-To-Action (CTA) Content, Lead Generation
Double opt-in requirements are a problem for marketers. Frankly, double opt-in requirements were created by email service providers to protect THEIR sender reputation, THEIR email deliverability rating. The claim was that anyone could put anyone else’s info into...
by Margaret Johnson | Content Strategy, Lead Generation
Why do we think events are important as a part of a healthy content strategy? Simple – our own results. In fact, just since February our lead generation efforts have produced 354% new inbound leads over the same period last year, and our event registrations have...
by Kim Albee | Call-To-Action (CTA) Content, Content Strategy, Lead Generation
Do you want to increase your prospect potential, build a more engaged list, and have a reason to reach out to people who come to your site? Well then building a GOOD attractor is the way to do it! With good attractors you can provide value to your audience, but most...
