by Kim Albee | Call-To-Action (CTA) Content, Content Strategy, Lead Generation
Do you want to increase your prospect potential, build a more engaged list, and have a reason to reach out to people who come to your site? Well then building a GOOD attractor is the way to do it! With good attractors you can provide value to your audience, but most...
by Kerly Rivas | Call-To-Action (CTA) Content, Content Strategy, Website
Do you ever feel like you’re talking about vanilla ice cream in a rainbow sherbet world? Do you wonder why your phone isn’t ringing off the hook when you’ve paid a consultant for expensive SEO tactics? The answers to these questions could be simpler than you think:...
by Kerly Rivas | Call-To-Action (CTA) Content, Content Strategy
Did you know that EVERY decision that you make is due to emotions? Even if you consider yourself a logic-based decision-maker, it’s emotion that evokes action. To mask that emotional “choosing” (unconscious mostly), we follow up immediately with the logical reasons...
by Kim Albee | Call-To-Action (CTA) Content, Content Strategy, Email Marketing
The internet has changed the buying process for consumers and businesses alike. For decades, companies could control the information about their products and services, and spoon-feed it as necessary to potential customers. That reality has gone bye bye for good. Small...
