by Kim Albee | Content Marketing
What a great turnout for the webinar! We’ve got the video here for you to watch the webinar replay, but we went a step further, and actually repurposed the webinar content to both our social networks AND to some of the Media platforms, and we created a List at...
by Kim Albee | Content Strategy, Marketing Automation
Lack of quality content might be a little vague. You may have GREAT content that isn’t converting and engaging leads like you need it to. The content might be really good, but it lacks quality because it isn’t “performing” (i.e. producing the...
by Kim Albee | Call-To-Action (CTA) Content, Content Strategy, Email Marketing
The internet has changed the buying process for consumers and businesses alike. For decades, companies could control the information about their products and services, and spoon-feed it as necessary to potential customers. That reality has gone bye bye for good. Small...
by Kim Albee | Content Strategy, Marketing Automation
I was reading a recent blog post by Dan Freeman on “Who’s winning and losing in marketing automation?” where he used a service to analyze the number of websites with tracking code embedded from some of the marketing automation vendors in the marketplace. While not...
by Kim Albee | Content Strategy, Website
As a B2B marketer you’ve likely have heard the phrase “Content is King.” So you started blogging, writing more articles or white papers, and posting videos to your website. Yet you still aren’t seeing the results you had hoped for in terms of converting website...
by Kim Albee | Content Marketing
Keeping up with the latest and greatest tool or channel to get your marketing message out can become overwhelming at times. For many marketers, getting a company page set-up on all the main social media sites, sending out a few tweets, posting to LinkedIn, publishing...
