by Margaret Johnson | Email Marketing, Engagement Marketing
Someone has moved the cheese. Marketing results aren’t what they once were. What worked two years ago, five years ago, ten years ago – those tactics don’t work any more. Something has changed, and it’s a big something. Here’s the thing:...
by Margaret Johnson | Content Marketing, Email Marketing, Engagement Marketing
I had an interesting conversation this morning with a client. His company is loaded with people who want to do the same thing they have always done. In their minds, it’s working. In their minds, it’s the way things should be. These people are complacent,...
by Margaret Johnson | Engagement Marketing
Why I Call It Engagement Marketing Instead of Content Marketing Content Marketing. For some people, it’s a buzzword. For me, it’s a miracle. I absolutely LOVE content marketing. It’s magical. It’s empowering. It’s a beautiful dance that I...
