We’ve been genoodling…
Inspiration, Insights, and the Occasional Rant
How To Create Content That Generates Quality Leads
How to Create Content That Generates Quality Leads We all want our content to work, right? And a quick Google search revealed this simple straight-forward step-by-step fail-proof process: Research your customer avatar Choose your content types Choose your content...
Crafting Calls-to-Action that Get Leads – (Two Big Things You Need to Know)
What do you want your website or blog visitors to do? Wait, I bet I know – you want them to contact you, right? But before driving more traffic to your site, it's crucial to focus on conversion strategy before traffic optimization. You want them to send an email, or...
Is Email Marketing Really Dead?
"Email Marketing Is Dead"—No, It Isn't I’m not sure who the brainiac is who let slip that "email marketing is dead" but I’d sure love to have a word with them to set some things straight (and hit them upside the head, lol). I know it can be hard to get excited about...
Uncertain Times? Don’t Rely on Rented Space
Everywhere you look today the world is changing. We are living in uncertain times. Never in history have information, money, power, or resources flowed so quickly and freely as they do today. While this is an amazing thing for global commerce and entrepreneurism, it’s...
Too Many Tech Tools? How are You Coping?
Recently, we highlighted that there are over 7,000 different digital marketing tools to choose from…and growing! It's no wonder so many people feel inundated and overwhelmed by all this. The sheer complexity of today's digital marketing landscape contributes...
No, it’s Not You…Digital Marketing IS Nuts!
For as long as there have been goods to sell, there have been people inventing creative ways to make their product or service stand out. And you know what, it never seemed to be that complicated if you simply followed the 4 P’s of marketing – price, product,...
Are You Being “Friend Zoned” by Your Leads?
Why Your Leads Engage But Never Buy The friend zone... (cue dramatic music!). It’s awkward in relationships, and it’s even worse in business - you don’t want to be there. But if you are there, then it’s not all bad news. What it shows is you are doing an amazing job...
6 Ways to Build Trust and Authority Online
The internet….it’s like the wild, wild west out there. I’m sure you have heard a story of some poor unsuspecting person who was scammed by an imposter and ended up losing their life savings. Now, I know you’re probably thinking “I would never fall for that"… and sure,...
Have You Caught Shiny Object Syndrome? Answer these 8 questions.
As an entrepreneur you are highly motivated, have lots of productive energy and crave anything which promises to make you stronger, faster or better in business. You can also wear many hats and have your fingers across many pies. All of these things make you great at...
How To Plan for Successful Campaigns
The Cost of Poor Campaign Planning: A Real-World Example I came across a Facebook Ad the other day which brought to mind the well know saying, "failing to plan is planning to fail". The ad was promoting a lead magnet on the theme of digital marketing. As I am always...
How to Resurrect Your Sales with a Few Simple Steps
When Your Marketing Stops Working You or your team have spent countless hours researching, planning, and rolling-out your digital marketing and sales tactics. And your efforts paid off! You were able to launch that new product, offer or service with great success. The...
Are You Getting This One Thing Wrong in Your Marketing?
Are you "doing" a lot in your marketing? You've got a free gift that you give away on a landing page or maybe you're running Facebook ads to grow your email list. Perhaps you've got a webinar or Facebook lives that you are tackling. Could you be considering starting...