We’ve been genoodling…
Inspiration, Insights, and the Occasional Rant
What is Valuable to the People on Your List?
Why Your Leads Stop Listening to You If you are not providing value to the people on your list - your leads - they will turn to someone who DOES provide value to them. They'll forget you. They'll tune you out. They'll stop opening your emails entirely. They might...
Are You Pouring Your Thoughts into Emails?
Stop Pouring Your Best Ideas Into Emails No One Will Read Have you ever received an email that reads like a story? The author's whole idea - start to finish - all inside one lengthy email of many paragraphs and lots of words? I'm betting you have. I get at least one a...
3 Ways to Kill Your Lead List
Your Lead List Is Dying - Here's Why Great news! You're getting new people into your lead list! Whether you ran ads, did a webinar, had a great partnership, or any of the other traffic-generating ideas we talked about before, new people are coming into your list....
Traffic – Getting More Eyes on Your Website
You Don't Have to Pay for Traffic There's an old saying - when you want more traffic, you go the traffic store. And yes, you pay. Google ads, social media ads, ads, ads, ads. But there's so much more you can do to drive traffic and get more eyes on your content...
How To Create Content That Generates Quality Leads
How to Create Content That Generates Quality Leads We all want our content to work, right? And a quick Google search revealed this simple straight-forward step-by-step fail-proof process: Research your customer avatar Choose your content types Choose your content...
Crafting Calls-to-Action that Get Leads – (Two Big Things You Need to Know)
What do you want your website or blog visitors to do? Wait, I bet I know – you want them to contact you, right? But before driving more traffic to your site, it's crucial to focus on conversion strategy before traffic optimization. You want them to send an email, or...
Is Email Marketing Really Dead?
"Email Marketing Is Dead"—No, It Isn't I’m not sure who the brainiac is who let slip that "email marketing is dead" but I’d sure love to have a word with them to set some things straight (and hit them upside the head, lol). I know it can be hard to get excited about...
Uncertain Times? Don’t Rely on Rented Space
Everywhere you look today the world is changing. We are living in uncertain times. Never in history have information, money, power, or resources flowed so quickly and freely as they do today. While this is an amazing thing for global commerce and entrepreneurism, it’s...
Too Many Tech Tools? How are You Coping?
Recently, we highlighted that there are over 7,000 different digital marketing tools to choose from…and growing! It's no wonder so many people feel inundated and overwhelmed by all this. The sheer complexity of today's digital marketing landscape contributes...
No, it’s Not You…Digital Marketing IS Nuts!
For as long as there have been goods to sell, there have been people inventing creative ways to make their product or service stand out. And you know what, it never seemed to be that complicated if you simply followed the 4 P’s of marketing – price, product,...
Are You Being “Friend Zoned” by Your Leads?
Why Your Leads Engage But Never Buy The friend zone... (cue dramatic music!). It’s awkward in relationships, and it’s even worse in business - you don’t want to be there. But if you are there, then it’s not all bad news. What it shows is you are doing an amazing job...
6 Ways to Build Trust and Authority Online
The internet….it’s like the wild, wild west out there. I’m sure you have heard a story of some poor unsuspecting person who was scammed by an imposter and ended up losing their life savings. Now, I know you’re probably thinking “I would never fall for that"… and sure,...