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Marketing Musings, Insights, Random Thoughts, and Ideas You Can Possibly Use.
The Candid Take on Marketing since 2008.
Communication Cadence – It’s Important
Have you ever received an email from a company after a long while and thought to yourself, "Gee, I was wondering whatever might have happened to them"? Your answer to that question - and I'm guessing here - is most likely "no." Because if 42 days or more have passed...
The One-Inch Rule of Effective Marketing
Have you ever opted in for a document on a website, and the next thing you know, you're getting an email or a phone call from someone asking to set up a meeting with you? Annoying, isn't it? Just because you had a passing interest in something offered and opted in to...
Narrow Your Niche to Broaden Your Reach
It seems counter-intuitive, doesn't it? How could narrowing your niche actually broaden your reach? If I had a dollar for every time I've heard a marketer say "But if I get too narrow, I might miss someone who will buy my stuff," (or words along those lines), or "But...
Your Email List is Like Your Laundry
If you are a person who throws all the clothes into the washer without sorting out colors, temperature requirements, and dirt levels, you might not get this post. If, on the other hand, you wash your whites only with other whites, and your fancy delicates with cool...
Sell Without Selling – Earn the Sale
Sales pitches. Some days it seems like everything is a sales pitch. Buy this. How about that? Discount now! Going, going, gone. Some days it seems like the sales pitches themselves need to be going, going, gone, doesn't it? That's exactly what will happen. Most people...
The Importance of Your Email Address
Multiple times each day, I receive an email solicitation of some sort, trying to tempt me to try a new service, set up a meeting, or take some sort of action. Sometimes, they sound intriguing. (Mostly, though, they're people trying to sell me lists of people using...
The Wrong Kinds of Content for Marketing
Marketing begins and ends with content. We've talked about this exhaustively, as you know. But... could you create content that ISN'T good content for marketing? Are there types of content that simply aren't going to nurture people, provide value to them, and help...
The Value-to-Pitch Email Formula
So many emails are simply pitches, don't you think? Buy this, buy that... BUY MY STUFF. Here's a coupon, a discount, a special offer... blah, blah, blah. Let's face it: if you're not in the mood to BUY RIGHT NOW, you pass right over those emails, don't you? So do I. A...
Increasing the ROI of Your Content
Creating content can seem, for many, like playing darts in the dark - without even knowing for sure where the board is. You write something, publish it, and hope that someone clicks the "request a consultation" button or the "set a meeting" button - or at least the...
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