We’ve been genoodling…
Inspiration, Insights, and the Occasional Rant
The Content Marketing Conundrum
Well, here's a content marketing conundrum. According to a 2015 study by Hubspot, based on results from their customer base, companies that publish blog posts 16 or more times per month get about 3.5X website traffic and about 4.5X more leads than companies that...
Get the Full Benefits of Marketing Automation
Marketing Automation Is More Than Just Sending Emails One common misconception about marketing automation is that it’s basically a life-support system for scheduling and sending emails. We’ve been told that humans only use 10% of their brains, right? Similarly, most...
Brainstorming Content Ideas – Five Steps to Great
Ask the Google for "holding a great brainstorming session" and you'll find over 54,000,000 (yes, 54 MILLION) results. Add in "content marketing" and you'll find thousands more. No need to wade through all of those (unless you want to) because we did it for you! We...
Push and Hope is Not an Email Strategy
Why 'Push and Hope' Email Tactics Fail Your Business I just got another email from someone I've never heard of, asking for a meeting to tell me about their solution to a problem I don't even have. The email gives me zero value; it's all about the sender and how...
Understanding Customers – All About the Why
Use the Why Chain to Understand What Really Drives Your Customers In my last blog post, I introduced you to the Why Chain, a concept that I originally developed as a way for organizations to understand the difference between real outcomes and red herrings in a...
Sales and Marketing – Explaining the Disconnect
Why Marketing and Sales Are Still Disconnected There's been a lot published over the years about overcoming the disconnect between Marketing and Sales, right? Recently, in fact, CMO published an article on this very topic. (It's a pretty good article, but it doesn't...
Content Marketing and Why I Love It (and Why I Renamed It)
Why I Call It Engagement Marketing Instead of Content Marketing Content Marketing. For some people, it's a buzzword. For me, it's a miracle. I absolutely LOVE content marketing. It's magical. It's empowering. It's a beautiful dance that I get to choreograph from my...
Why No One Is Reading Your Content
Why Most Content Gets Ignored (And How to Fix It) A recent KFBC study estimated that "by 2015, 8 zettabytes of content will be created and shared every day on the internet. To put that in perspective, 1 zettabyte = 8 trillion gigabytes. To put that another way, if you...
A Content Strategy is a MUST-HAVE, not a Nice-to-Have
Hope Marketing: When Content Strategy Is Just Spaghetti on the Wall Throwing spaghetti against the wall to see what sticks doesn't sound like a great idea, does it? In fact, it can really mess things up. Without a good, solid content strategy, content marketing...
Don’t Bother with Lead Segmentation – Seriously?!
What if you could stop wasting time on segmenting leads? Would that save you some time and energy? You bet it would! Why Traditional Lead Segmentation Advice Falls Short Yet how many times have we heard marketing consultants say it? How many email packages tell you to...
Don’t Let Gmail Bully Your Emails- Email Deliverability
Have your emails been ending up on the sides of milk cartons - vanished without a trace? Well, you can end your search and rescue mission because Chris Lang, email deliverability guru and CEO of Key Web Data, sits down with Kim Albee for a very eye-opening webinar on...
Amping Your Lead Generation with Events
Why do we think events are important as a part of a healthy content strategy? Simple - our own results. In fact, just since February our lead generation efforts have produced 354% new inbound leads over the same period last year, and our event registrations have...