We’ve been genoodling…
Inspiration, Insights, and the Occasional Rant
Understanding Customers – All About the Why
Use the Why Chain to Understand What Really Drives Your Customers In my last blog post, I introduced you to the Why Chain, a concept that I originally developed as a way for organizations to understand the difference between real outcomes and red herrings in a...
Sales and Marketing – Explaining the Disconnect
Why Marketing and Sales Are Still Disconnected There's been a lot published over the years about overcoming the disconnect between Marketing and Sales, right? Recently, in fact, CMO published an article on this very topic. (It's a pretty good article, but it doesn't...
Content Marketing and Why I Love It (and Why I Renamed It)
Why I Call It Engagement Marketing Instead of Content Marketing Content Marketing. For some people, it's a buzzword. For me, it's a miracle. I absolutely LOVE content marketing. It's magical. It's empowering. It's a beautiful dance that I get to choreograph from my...
Why No One Is Reading Your Content
Why Most Content Gets Ignored (And How to Fix It) A recent KFBC study estimated that "by 2015, 8 zettabytes of content will be created and shared every day on the internet. To put that in perspective, 1 zettabyte = 8 trillion gigabytes. To put that another way, if you...
A Content Strategy is a MUST-HAVE, not a Nice-to-Have
Hope Marketing: When Content Strategy Is Just Spaghetti on the Wall Throwing spaghetti against the wall to see what sticks doesn't sound like a great idea, does it? In fact, it can really mess things up. Without a good, solid content strategy, content marketing...
Don’t Bother with Lead Segmentation – Seriously?!
What if you could stop wasting time on segmenting leads? Would that save you some time and energy? You bet it would! Why Traditional Lead Segmentation Advice Falls Short Yet how many times have we heard marketing consultants say it? How many email packages tell you to...
Don’t Let Gmail Bully Your Emails- Email Deliverability
Have your emails been ending up on the sides of milk cartons - vanished without a trace? Well, you can end your search and rescue mission because Chris Lang, email deliverability guru and CEO of Key Web Data, sits down with Kim Albee for a very eye-opening webinar on...
Amping Your Lead Generation with Events
Why do we think events are important as a part of a healthy content strategy? Simple - our own results. In fact, just since February our lead generation efforts have produced 354% new inbound leads over the same period last year, and our event registrations have...
Creating Headlines That Work!
Are your open rates decreasing? Are you getting less clickthroughs and engagement with your email marketing campaigns, and can’t seem to figure out why? The problem might just lie within your Subject Lines or Headlines. Creating headlines that are boring or...
Pay for SEO Services? It Might Be a Waste of Money
If I hear this one more time, I think I shall burst into flames. "We've hired a firm to do SEO for us," or "we need to appear in page one of search results." Well, maybe not actual flames... but gosh, I would say to all of you people out there, let's think for a...
What Converts? Create Landing Pages that Evoke Action
How to Build Landing Pages That Actually Convert Do you have a high bounce rate on your landing pages? Identifying the conversion blocks on your website will allow you to increase the percentage of visitors who experience that all-important "aha moment" that will lead...
Why Your CTAs Aren’t Converting – And How to Fix Them
Why Great CTAs and Landing Pages Drive Better Results Most marketers struggle when it comes to tracking lead interests, being seen as relevant, and converting their leads to customers. If this describes some of the challenges you are facing, then creating GREAT calls...