We’ve been genoodling…
Inspiration, Insights, and the Occasional Rant
Building Attractors That Wrangle Leads
Do you want to increase your prospect potential, build a more engaged list, and have a reason to reach out to people who come to your site? Well then building a GOOD attractor is the way to do it! With good attractors you can provide value to your audience, but most...
Implement Your Nurturing Sequence
Why 79% of Marketing Leads Never Convert—And How to Fix It Did you know that 79% of marketing leads never convert into sales? Marketing Sherpa has found that the cause of this poor performance is due to a lack of lead nurturing. If you haven’t implemented nurturing...
Supercharge Email ROI – More Than Best Practices
Did you know that email has one of the highest ROI’s of any marketing tactic? But most people don’t have the metrics to allow them to capitalize on what’s important with email today: Metrics that go beyond the click. If you cannot get engagement, you won’t get...
Beware of the Buyer Persona
Buyer Personas are in trouble. Most buyer personas focus on irrelevant details and end up missing the mark. Do yours include hobbies? Aspirations? Marital status? If so, your personas likely don’t provide the info you really need to influence the buying decisions....
How Mismatches Could Be Torpedoing Your Marketing Efforts
Do you ever feel like you’re talking about vanilla ice cream in a rainbow sherbet world? Do you wonder why your phone isn’t ringing off the hook when you’ve paid a consultant for expensive SEO tactics? The answers to these questions could be simpler than you think:...
Hit The Emotional Hot-Button With Your Content
Did you know there are only five core emotions? And that three of them are negative? All other emotions are combinations of these five core emotions. Understanding the “Emotionomics Matrix” will help you build your content strategy, and get better engagement. I pulled...
Use Content to Attract Customers
Did you know that EVERY decision that you make is due to emotions? Even if you consider yourself a logic-based decision-maker, it’s emotion that evokes action. To mask that emotional “choosing” (unconscious mostly), we follow up immediately with the logical reasons...
Beware the Lure of Easy Images – Seriously
It's time we had a heart-to-heart talk about this. We all know that images make web content look good, much like butter makes things taste good, right? Images make everything more compelling. We are fed studies about how Facebook posts get more "likes" when there's an...
How The InfoSnack Habit Leaves Your Brand Forgotten
Did you know 90% of mustard is left on the side of the plate? Today, if your content isn’t relevant, you could be left there too. In this webinar, we crack how people consume and snack on information so that your content will hit-the-mark and your brand won’t be...
Turning Lurkers Into Leads
If you understand the 1% rule - that 90% of your audience are "lurkers" - they consume but they don't participate, then you can start to explore how you can make it "safe" for them to step out and participate. Another terrific turnout for the second webinar in our...
No Such Thing As Social Media?
What a great turnout for the webinar! We've got the video here for you to watch the webinar replay, but we went a step further, and actually repurposed the webinar content to both our social networks AND to some of the Media platforms, and we created a List at...
Does Your Content Pass The Quality Test?
Lack of quality content might be a little vague. You may have GREAT content that isn't converting and engaging leads like you need it to. The content might be really good, but it lacks quality because it isn't "performing" (i.e. producing the results you want or...