We’ve been genoodling…
Inspiration, Insights, and the Occasional Rant
Creating Headlines That Work!
Are your open rates decreasing? Are you getting less clickthroughs and engagement with your email marketing campaigns, and can’t seem to figure out why? The problem might just lie within your Subject Lines or Headlines. Creating headlines that are boring or...
Pay for SEO Services? It Might Be a Waste of Money
If I hear this one more time, I think I shall burst into flames. "We've hired a firm to do SEO for us," or "we need to appear in page one of search results." Well, maybe not actual flames... but gosh, I would say to all of you people out there, let's think for a...
What Converts? Create Landing Pages that Evoke Action
How to Build Landing Pages That Actually Convert Do you have a high bounce rate on your landing pages? Identifying the conversion blocks on your website will allow you to increase the percentage of visitors who experience that all-important "aha moment" that will lead...
Why Your CTAs Aren’t Converting – And How to Fix Them
Why Great CTAs and Landing Pages Drive Better Results Most marketers struggle when it comes to tracking lead interests, being seen as relevant, and converting their leads to customers. If this describes some of the challenges you are facing, then creating GREAT calls...
Building Attractors That Wrangle Leads
Do you want to increase your prospect potential, build a more engaged list, and have a reason to reach out to people who come to your site? Well then building a GOOD attractor is the way to do it! With good attractors you can provide value to your audience, but most...
Implement Your Nurturing Sequence
Why 79% of Marketing Leads Never Convert—And How to Fix It Did you know that 79% of marketing leads never convert into sales? Marketing Sherpa has found that the cause of this poor performance is due to a lack of lead nurturing. If you haven’t implemented nurturing...
Supercharge Email ROI – More Than Best Practices
Did you know that email has one of the highest ROI’s of any marketing tactic? But most people don’t have the metrics to allow them to capitalize on what’s important with email today: Metrics that go beyond the click. If you cannot get engagement, you won’t get...
Beware of the Buyer Persona
Buyer Personas are in trouble. Most buyer personas focus on irrelevant details and end up missing the mark. Do yours include hobbies? Aspirations? Marital status? If so, your personas likely don’t provide the info you really need to influence the buying decisions....
How Mismatches Could Be Torpedoing Your Marketing Efforts
Do you ever feel like you’re talking about vanilla ice cream in a rainbow sherbet world? Do you wonder why your phone isn’t ringing off the hook when you’ve paid a consultant for expensive SEO tactics? The answers to these questions could be simpler than you think:...
Hit The Emotional Hot-Button With Your Content
Did you know there are only five core emotions? And that three of them are negative? All other emotions are combinations of these five core emotions. Understanding the “Emotionomics Matrix” will help you build your content strategy, and get better engagement. I pulled...
Use Content to Attract Customers
Did you know that EVERY decision that you make is due to emotions? Even if you consider yourself a logic-based decision-maker, it’s emotion that evokes action. To mask that emotional “choosing” (unconscious mostly), we follow up immediately with the logical reasons...
Beware the Lure of Easy Images – Seriously
It's time we had a heart-to-heart talk about this. We all know that images make web content look good, much like butter makes things taste good, right? Images make everything more compelling. We are fed studies about how Facebook posts get more "likes" when there's an...