We’ve been genoodling…
Inspiration, Insights, and the Occasional Rant
Stop Saying “Thank You” – Rethinking Thanks
"Thank you" - arguably one of the top two most polite expressions in any language. We're taught from toddler-hood to say "thank you" when we're given something (whether we asked for it or not). Thank you for the gift. Thank you for the meal. Thank you for the ride,...
Lead Segmentation Doesn’t Work Like That
We talk about lead segmentation a lot. A lot of other people talk about lead segmentation, too, and there's a lot of really bad advice running around out there in the interwebs. There are two ways in which lead segmentation can go horribly wrong. Let's talk about...
Content Marketing Challenges – Make It Easy on Yourself
A recent survey and infographic released by SEMRush and The Content Marketing Institute talks about content marketing challenges. While we agree with the findings, we also feel like the conclusions were written for big companies, and not at all helpful for small and...
WWAD? Lessons from the Amazon Marketing Powerhouse
No matter the size of your business, whether you're a marketing team of one or twenty, whether you sell one product or service or hundreds to consumers or businesses, there are lessons to be learned from the Amazon marketing powerhouse. This crystallized for me when I...
Links in Emails – How Many Should I Have?
We get asked about links in emails a lot. How many links can I have? How many links are too many links? We want to give people lots of choices to click on, right? Well, maybe that's not the right answer. Let me explain. You Want the Click First of all, we coach people...
Marketing Results Not So Good? It’s Not Your Fault…
Someone has moved the cheese. Marketing results aren't what they once were. What worked two years ago, five years ago, ten years ago - those tactics don't work any more. Something has changed, and it's a big something. Here's the thing: it wasn't you. It's your...
Attract Leads Who are Perfect For You
Why Traffic Alone Won't Bring You Perfect-Fit Leads What do you do when you want to attract leads who are perfect for you or your business? Leads who could become your customers? And not just any customers, but the kind of customers you really want to have? You know,...
Double Opt-In Requirements – Not So Good for Marketers
Double opt-in requirements are a problem for marketers. Frankly, double opt-in requirements were created by email service providers to protect THEIR sender reputation, THEIR email deliverability rating. The claim was that anyone could put anyone else's info into an...
GDPR and the US-Based Marketer – What You Need to Know
If you are a US-based marketer and there’s even the slightest possibility that you have EU people in your email lists, you need to know how you could be on the hook, what it could cost you if you aren’t in compliance, and how GDPR impacts you.
What’s Wrong with That Website?
Is Your Website Working for You? What is your website doing for you? Is it allowing you to capture and engage your perfect potential customers? Are you attracting site visitors who are just beginning their buyers' journey and giving them a way to engage with you? If...
Emails Aren’t Delivered; People Are Not Engaged
"We don't think our emails are getting delivered." It's a complaint we hear all too often, usually right out of the gate when we're being asked to take a look at an organization's email strategy. The first "take a look" call always starts with a lot of questions,...
Can You Email Your Way Out of a Sales Slump?
Why "Buy Now" Emails Won't Solve Your Sales Problem It's a fact: no one can make someone do something they aren't ready to do. Just like you can't make someone wash a car, even if it is filthy, if they're not ready to do it. Emails can't make someone buy whatever...