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How To Plan for Successful Campaigns

How To Plan for Successful Campaigns

  I came across a Facebook Ad the other day which brought to mind the well know saying, "failing to plan is planning to fail". The ad was promoting a lead magnet on the theme of digital marketing. As I am always eager to keep abreast of what’s happening in my...

How to Resurrect Your Sales with a Few Simple Steps

How to Resurrect Your Sales with a Few Simple Steps

You or your team have spent countless hours researching, planning, and rolling-out your digital marketing and sales tactics. And your efforts paid off! You were able to launch that new product, offer or service with great success. The results you gained were...

Are You Getting This One Thing Wrong in Your Marketing?

Are You Getting This One Thing Wrong in Your Marketing?

Are you "doing" a lot in your marketing?  You've got a free gift that you give away on a landing page or maybe you're running Facebook ads to grow your email list. Perhaps you've got a webinar or Facebook lives that you are tackling. Could you be considering starting...

Sell Without Selling – Earn the Sale

Sell Without Selling – Earn the Sale

Sales pitches. Some days it seems like everything is a sales pitch. Buy this. How about that? Discount now! Going, going, gone. Some days it seems like the sales pitches themselves need to be going, going, gone, doesn't it? That's exactly what will happen. Most people...

The Value of an Offer to Increase Your Engagement

The Value of an Offer to Increase Your Engagement

In my last post, I talked about re-engagement. It's important to track your email openers and clickers, so you can easily find the people who are NOT opening and clicking your emails, because those are the people you'll want to deliberately re-engage with special...

Why Re-Engagement Is As Important as Engagement

Why Re-Engagement Is As Important as Engagement

Your list is growing colder by the day. Maybe you haven't emailed them for a while. Maybe you've been emailing all along - nice valuable bits of content, and some of the people on your list have been enjoying what you've been sending. What I've just spelled out for...

Different Emails for Different Buyer Types – Try This

Different Emails for Different Buyer Types – Try This

Do you respond to every email you receive? Of course not! But let's be honest - so many marketers put the same kind of message out, time after time, hoping that some sort of result will occur. Well, it's true - you will get some responses. But what if you could get...

Building Relationships Starts with Content

Building Relationships Starts with Content

I know, I know! Content is the big elephant in the corner of the marketing room, isn't it? What should I write? When should I write it? How do I know what to write about? How do I share my content? So many questions... and they all start with one hard truth: you must...

Be an Email Ninja by Leveraging Your Blog

Be an Email Ninja by Leveraging Your Blog

Years ago, when I was running marketing for an IT consulting company, time was my biggest challenge. I was writing blog posts. I was writing emails. I was writing social media posts. I was doing... everything. And it felt like everything I did was single-purpose....

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