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Marketing Musings, Insights, Random Thoughts, and Ideas You Can Possibly Use.
The Candid Take on Marketing since 2008.

Email Marketing – Crushing the Results of Social (Still)

Email Marketing – Crushing the Results of Social (Still)

How do you 10x the results of your email communication? While most entrepreneurs have the concept of an email list, too many lose sight that their list represents leads who are interested in different subjects and have different problems. Genoo's President and...

Standing Out In a Sea of Sobering Email Statistics

Standing Out In a Sea of Sobering Email Statistics

The current email statistics are staggering. Stunning. Sobering. Like this one: by this time next year, Statista predicts that over 347 billion emails will be sent and received PER DAY. Wow! The average person received around 121 emails per day in 2019. That number is...

Information and Execution to Scale a Business

Information and Execution to Scale a Business

I read a fascinating article this morning about a woman who took a $1,200 stimulus check and leveraged it into a TWO MILLION DOLLAR BUSINESS in less than one year. In the article, she shared something that I want to highlight for you: "The only difference between...

Communication Cadence – It’s Important

Communication Cadence – It’s Important

Have you ever received an email from a company after a long while and thought to yourself, "Gee, I was wondering whatever might have happened to them"? Your answer to that question - and I'm guessing here - is most likely "no." Because if 42 days or more have passed...

The One-Inch Rule of Effective Marketing

The One-Inch Rule of Effective Marketing

Have you ever opted in for a document on a website, and the next thing you know, you're getting an email or a phone call from someone asking to set up a meeting with you? Annoying, isn't it? Just because you had a passing interest in something offered and opted in to...

Narrow Your Niche to Broaden Your Reach

Narrow Your Niche to Broaden Your Reach

It seems counter-intuitive, doesn't it? How could narrowing your niche actually broaden your reach? If I had a dollar for every time I've heard a marketer say "But if I get too narrow, I might miss someone who will buy my stuff," (or words along those lines), or "But...

Your Email List is Like Your Laundry

Your Email List is Like Your Laundry

If you are a person who throws all the clothes into the washer without sorting out colors, temperature requirements, and dirt levels, you might not get this post. If, on the other hand, you wash your whites only with other whites, and your fancy delicates with cool...

Sell Without Selling – Earn the Sale

Sell Without Selling – Earn the Sale

Sales pitches. Some days it seems like everything is a sales pitch. Buy this. How about that? Discount now! Going, going, gone. Some days it seems like the sales pitches themselves need to be going, going, gone, doesn't it? That's exactly what will happen. Most people...

The Importance of Your Email Address

The Importance of Your Email Address

Multiple times each day, I receive an email solicitation of some sort, trying to tempt me to try a new service, set up a meeting, or take some sort of action. Sometimes, they sound intriguing. (Mostly, though, they're people trying to sell me lists of people using...

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