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Sell Without Selling – Earn the Sale

Sell Without Selling – Earn the Sale

Sales pitches. Some days it seems like everything is a sales pitch. Buy this. How about that? Discount now! Going, going, gone. Some days it seems like the sales pitches themselves need to be going, going, gone, doesn't it? That's exactly what will happen. Most people...

The Importance of Your Email Address

The Importance of Your Email Address

Multiple times each day, I receive an email solicitation of some sort, trying to tempt me to try a new service, set up a meeting, or take some sort of action. Sometimes, they sound intriguing. (Mostly, though, they're people trying to sell me lists of people using...

The Wrong Kinds of Content for Marketing

The Wrong Kinds of Content for Marketing

Marketing begins and ends with content. We've talked about this exhaustively, as you know. But... could you create content that ISN'T good content for marketing? Are there types of content that simply aren't going to nurture people, provide value to them, and help...

The Value-to-Pitch Email Formula

The Value-to-Pitch Email Formula

So many emails are simply pitches, don't you think? Buy this, buy that... BUY MY STUFF. Here's a coupon, a discount, a special offer... blah, blah, blah. Let's face it: if you're not in the mood to BUY RIGHT NOW, you pass right over those emails, don't you? So do I. A...

Increasing the ROI of Your Content

Increasing the ROI of Your Content

Creating content can seem, for many, like playing darts in the dark - without even knowing for sure where the board is. You write something, publish it, and hope that someone clicks the "request a consultation" button or the "set a meeting" button - or at least the...

What is Valuable to the People on Your List?

What is Valuable to the People on Your List?

If you are not providing value to the people on your list - your leads - they will turn to someone who DOES provide value to them. They'll forget you. They'll tune you out. They'll stop opening your emails entirely. They might still LOOK like they're a valid lead in...

Are You Pouring Your Thoughts into Emails?

Are You Pouring Your Thoughts into Emails?

Have you ever received an email that reads like a story? The author's whole idea - start to finish - all inside one lengthy email of many paragraphs and lots of words? I'm betting you have. I get at least one a day that looks like this - what I call "massive missives"...

3 Ways to Kill Your Lead List

3 Ways to Kill Your Lead List

Great news! You're getting new people into your lead list! Whether you ran ads, did a webinar, had a great partnership, or any of the other traffic-generating ideas we talked about before, new people are coming into your list. Awesome, right? Here's the thing though....

Traffic – Getting More Eyes on Your Website

Traffic – Getting More Eyes on Your Website

There's an old saying - when you want more traffic, you go the traffic store. And yes, you pay. Google ads, social media ads, ads, ads, ads. But there's so much more you can do to drive traffic and get more eyes on your content without spending big bucks. It's the...

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