Full-featured marketing automation tools and practices that fit the time and budget needs of small and mid-sized businesses.
True or false? You need more sales.
More sales starts with great marketing. Not just any marketing. Not promotion masquerading as marketing. Truly great marketing that builds your authority and reputation and allows your leads to trust you.
And… when your leads know you, like you, and trust you, they become your customers.
Promotion doesn’t get sustainable results.
If you’re like most SMBs, your list is fewer than 100,000 people. Maybe you only have 2,000 leads, or 5,000, or 10,000. Unlike big companies, your list isn’t large enough to sustain the fallout from repetitive promotion to a group of people who aren’t ready to buy – and that group of people is a whopping 94% of your list or more.
Great marketing gets sustainable results.
When you LISTEN to your leads, and let them tell you what their interests are, you can nurture them until they are ready to buy. Feed them with yummy bits of content that help them understand their issue, challenge, or desire, and guides them down the path to becoming your customer.
Whether your business is selling cheese or airplanes, yoga classes or corporate training classes, cleaning services or high-end consulting projects, you want to help them understand that buying from you is, ultimately, their very best decision.
It’s easy with Genoo.
Segment your leads by tracking their clicks, downloads, views, and more. Treat each segment individually, with messaging that you customize to their interests. Nurture the 94% who aren’t ready to buy, so that when they ARE ready to buy, they buy from you.
Your leads will feel like you are LISTENING to them. You’re helping them. You are building trust.
Your sales will increase. And you? You will be among the 15% of marketers who truly “gets it.”
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